How to Castrate a Bull

Driving customers’ success and earning their loyalty through products, services, knowledge sharing, and other solutions that further the appliance concept, delivering unparalleled value.

Providing our shareholders with exceptional value through predictable performance and significant growth in revenue and profits.

Attracting and retaining performance oriented employees who thrive in a challenging and supportive environment, and are recognized and rewarded for their achievements and contributions.

Developing and nourishing partnerships to deliver superior solutions for customers.

Maintaining good relationships with neighbors and communities where we work.

Our interactions are based upon candor, honesty, and respect for individual contributions. We are committed to earning the trust and confidence of our teammates and to always acting for the absolute good of the whole.

The role of leaders is to articulate and demonstrate our shared vision, values, and goals. Leaders transform individual effort into high-performance teams that are prepared for expanding roles and challenges.

We embrace the Einstein principle that everything should be as simple as possible and no simpler. We maintain simplicity in our internal processes and structures with objectives that are succinct, quantitative, and time bound.

We achieve synergy through the skills and ideas of all participants. Through collaboration, we strive for win/win solutions to issues and problems. Personal success is realized through team achievements.

We set extraordinary expectations and goals and believe in the joy of achieving significant results. We embrace creativity, risk taking, and continuous improvement, enabling us to make and meet aggressive commitments.