Oracle Infinity is used for marketing data analytics. It is an analytics platform used for tracking, measuring, and optimizing visitor behavior on your sites and apps.
The main features are as follows:
- Data collection
- Reports
- Streams
- Action center
- Integrations
- Roles
- Library
These features enable you to do the following:
- Precisely collect web and mobile data
- Evaluate and augment data
- Analyze data through the UI or using APIs
- Use reports
- Use streams to gain insights into the flow of visitor data
- Integrate systems such as CRMs in your sessions
- Use the integration API to integrate with other systems
- Manage role, group, and privilege definitions
- Manage reports, measures, dimensions, segments, or any other object