For companies to be able to address new and changing business requirements, they first need to address their own IT infrastructure. Business support systems (BSS) are usually silos containing different parts of information and functionalities, resulting in a non-unified experience for the customer. The silo effect prevents the company from achieving a truly cross-channel customer experience solution.
The architecture will be described in a general way, and we will outline possible integrations with Oracle CX to provide existing solutions and will outline end-to-end solutions.