Social Marketing enables you to listen to social conversations, publish relevant content, engage with customers, and analyze social data.
Social Marketing uses Latent Semantic Analysis (LSA), which enables you to understand the sentiment of your customers.
The main features are as follows:
- Social listening
- Social analytics
- Social publishing and engagement
These features enable you to do the following:
- Remove irrelevant results using LSA
- Refine searches using filtering options
- Access over 40 million social sites
- Evaluate likes, actions, and shares
- Add social tags to your campaigns
- Use actionable recommendations to more effectively engage with your customers
- View all activities across all social channels
- Configure content streams
- Use the social inbox to respond to all messages across all channels in a timely manner
- See what content engages customers the most