Loyalty and marketing solution will focus on providing your business with marketing and loyalty features, such as campaigns, promotions, and coupons:
Let's understand what is happening here:
- Information Management uses Oracle Sales Cloud and Oracle BlueKai. Information management will enable the company to create a 360° view of all customers, enrich data, accurately identify customers across devices, share the data with other solutions, and record the data on the basis of the device ID. You can also define custom objects in Oracle Sales Cloud while maintaining clean and accurate data.
- The Interface uses the storefront functionality of Oracle Commerce cloud. The storefront can be easily customized and expanded so that it can suit your business needs. A guided search enables customers to find all relevant information in a simple and easy way. Storefront supports your B2B and B2C business.
- Loyalty and Marketing uses Oracle Eloqua and Oracle CPQ Cloud. This enables your company to automate and personalize marketing activities. To be able to do so provides your company with advanced segmentation and targeting, lead management, sentiment analysis, adaptive campaigns, closed-loop reporting, web analytics, the ability to create offers based on region, complex pricing rules, dynamic promotions based on defined variables, and order executions. In the case of complex sales or discounts, the company can utilize a built-in approval engine.
- Insight uses Oracle Responsys and Oracle Infinity, providing the business with the ability to collect data, draft reports, evaluate and augment data, and analyze data. This can be used to create personalized campaigns, create customer journeys, and increase customer value.
- Social provides the company with social tools, facilitating the flow of information between people and companies in real time. The company is able to publish information, conduct marketing campaigns, engage with customers, and tend to brand on social networks. Social also provides the company with the option to understand the sentiment, and act in a timely manner.
- The dialog uses Oracle Service Cloud, unifying all your communication into one channel in one user interface. Your agents will be to see all of the cases and communication, supplemented with information from all systems outlined in this solution.