A functional strategy is a short-term plan related to the key fields of the actions of a particular company. Such strategies explain the main strategy by giving more concrete details of how to work on the key areas of action in the near future. Action strategies must be developed for key marketing, finance, manufacturing, research and development fields, and staffing.
They must be aligned with the main strategy. They help implement the main strategy by organizing and activating specific departments of the company (marketing, finance, manufacturing, and so on) to track the business strategy related to daily activities.