Oracle Responsys is used to manage and orchestrate marketing interactions with customers across email, mobile, social media, display, and the web.
The main features of Oracle Responsys are as follows:
- Email marketing
- Program orchestration
- Email campaign testing
- Mobile marketing
- Analytics and insights
- Commerce marketing
These features enable you to do the following:
- Personalize email communication
- Coordinate email marketing
- Reduce messaging fragmentation
- Get message previews on multiple devices
- Create consumer paths
- Create a customer journey and avoid the journey to nowhere
- Increase customer lifetime value
- Easily test email campaigns manually or automatically
- Integrated testing, provides near real-time test results enabling you faster deployment
- Use push, rich push, in-app, SMS, and MMS messaging
- Analytics