Automation of marketing activities is one of the constituents of each CX system, but it also provides a good basis for phase implementation. By focusing on marketing activities, the foundation of a future comprehensive CX system is created (segmentation and clearing of the user base, monitoring the history of user interaction, and so on), while the implementation of the project is much shorter than the overall CX project.
Advanced analytics, budgeting, marketing campaign planning, and social networking enable quick performance and recognition of the benefits of implementation.