Oracle Content Marketing is used to create digital presence that can be used in your campaigns or in any stage of the sales cycle. It enables you to create relevant communications that lead to conversion.
The main features are as follows:
- Planning content
- Collaboration and workflows
- Content distribution
- Content analytics
These features enable you to do the following:
- Gain a unified view of activities
- Get visual representations of activities
- Drill down to get more information
- Set workflow definitions and assignments based on author, category, project, or content type
- Use content guides and content scoring to optimize terms with suggestions and best practices
- Translate content with Language Service Providers (LSPs)
- Enable sales to quickly find and share relevant content
- Publish on a defined scale while ensuring compliance and branding
- Achieve granularity such that each team can manage its own content
- Track engagement
- See content impact by a person
- Modify and test content to see the audience response