CRM software is used for customer-information systems and capturing, storing, processing, and sharing data within a company.
The main benefits of this are as follows:
- The IT system organizations need to support CRM systems which enforce you to define the roles of surrounding systems and to integrate them accordingly
- Data is kept in a highly organized and accessible manner, and CRM usually comes with predefined dataset relationships
- Data security
- A uniformed consumer view, that is, a 360-degree view
- A product and services catalogue
- Configure, Price, and Quote (CPQ) functionalities
- Data analytics with drill-down reports
- Process engines
- Business rules engines
- Campaign management
- Loyalty management
- A sales funnel and pipeline
- Customizable user interfaces
- Case management
These benefits are organizational, providing a great inside view of your organization, which enables you to optimize your internal processes and resource usage, while preventing errors using the business rules and process engines.