Introduction
a developing story for The New York Times: Joshua Hunt, “3 Oregon Basketball Players Face Rape Allegations,” The New York Times (New York, NY), May 6, 2014.
a graphic twenty-four page police report: Incident Case Number 14-04131, “Rape 1—Forcible,” filed with the Eugene Police Department on March 13, 2014.
Uncle Phil: Author’s interviews with UO faculty, students.
University of Michigan announced a $169 million contract: Kurt Svoboda, “Reunited: Michigan and NIKE Announce Partnership,” Michigan Athletics press release, July 6, 2015.
After the details were finalized in 2016, the contract’s value rose to $173.8 million.
until the University of Texas at Austin: Matthew Watkins, “UT Signs Record-Breaking Apparel Deal with Nike,” Texas Tribune (Austin, TX), October 30, 2015.
property-tax cuts that left state colleges to fend for themselves: Ballot Measure 5 and Oregon’s tax revolt: Chapter 5. Richard J. Ellis, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), pages 67–69.
in 2017, for the first time, public colleges: “State Higher Education Finance: Fiscal Year 2017,” State Higher Education Executive Officers Association, pages 16–34.
Chapter One
Philip Hampson Knight was seven years old: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press), 2014), page 378.
Knight said he was “seven or eight,” but must have been seven because Washington did not play Oregon at Multnomah Stadium at any point while he was eight.
fielding teams for the first time in two or three years: Charles Einstein, “When Football Went to War,” Sports Illustrated, December 6, 1971.
braving overcast skies: Dick Strite, “Battling Ducks Drop Game to Washington, 7-0,” Eugene Register-Guard (Eugene, OR), November 4, 1945.
one out of every ten residents: United States Census Bureau population data for Portland, Oregon, 1940.
“…Dad, which is the good team?’”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press), 2014, page 378.
perched atop the resurgent Pacific Coast Conference: Dick Strite, “Battling Ducks Drop Game to Washington, 7-0,” Eugene Register-Guard (Eugene, OR), November 4, 1945.
“He set me straight”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 378.
William Knight’s loyalty: University of Oregon Archives Department, university archives biographical files, 1930s–present, UA Ref 2, Box 6; UPI, “William Knight, Former Publisher, Dies at Age of 72,” Eugene Register-Guard (Eugene, OR), February 19, 1981.
fierce, union-busting lawyer: “Duncan Says News Strike Role Doubtful,” Eugene-Register Guard (Eugene, OR), January 22, 1960; J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 8–9.
Phil tried his hand: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 9.
His solitary nature: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), page 2.
“…I was going to Oregon”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 378.
“…Bowerman was the guy”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 378.
Bill Hayward, who spent forty-four years: University of Oregon Archives Department, sports information and media guides, 1890–2014, UA Ref 5, Boxes 26, 28, 39, and 59.
coached four track world record holders: Blaine Newnham, “Pages Out of Time,” Eugene Register-Guard (Eugene, OR), June 22, 1980.
Knight arrived at the University of Oregon: Phil Knight, “My Fill-In Father,” The New York Times (New York, NY), June 17, 2016.
“…weird, dope-fueled ideas”: Chip Brown, “Ken Kesey Kisses No Ass,” Esquire, September 1992.
earned him the nickname Buck: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), pages 13, 20.
brought the childhood nickname to college with him: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 10.
“I hadn’t broken a rule, let alone a law”: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), page 2.
which had become the family business: UPI, “William Knight, Former Publisher, Dies at Age of 72,” Eugene Register-Guard (Eugene, OR), February 19, 1981.
imagined becoming a novelist or a statesman: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), page 3.
TrackTown, U.S.A.: University of Oregon Archives Department, University Archives sports information and media guides, 18902-2014, UA Ref 5, Boxes 26, 28, 38, 39, 41, 45, 59, 57, and 66.
He felt that the sport was for “sissies”: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 17.
Spencer Butte: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 17.
group photographs: University of Oregon Archives Department, University Archives sports information and media guides, 18902-2014, UA Ref 5, Boxes 26 and 28.
“the white mole”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 7.
“a good squad man”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 10.
running the mile in just four minutes and thirteen seconds: David Rubenstein, The David Rubenstein Show (June 28, 2017; Bloomberg TV), television broadcast.
“That was one of the great games of the rivalry”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), pages 378–379.
the last drops of Confederate and Union blood: Richard Gardiner, “The Last Battlefield of the Civil War and Its Preservation,” Journal of America’s Military Past, vol. 38, spring/summer 2013, pages 5–22.
gathered around a sawdust field: Author unknown, Daily Eugene Guard (Eugene, OR), November 5, 1894.
“an absence of slugging on either side”: Author unknown, Corvallis Gazette (Corvallis, OR), November 3, 1894.
when Rutgers beat Princeton: William H. S. Demarest, A History of Rutgers College, 1766–1924 (New Brunswick: Rutgers College, 1924), pages 425–430.
“demand a high grade of classwork…”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 22.
An “athlete’s code of honor…”: Henry Beach Needham, “The College Athlete: How Commercialism is Making Him a Professional,” McClure’s Magazine, June 1905, page 115.
In February 1898, Brown University hosted a conference: Henry Beach Needham, “The College Athlete: How Commercialism is Making Him a Professional,” McClure’s Magazine, June 1905, page 115.
“It is obvious”: Henry Beach Needham, “The College Athlete: How Commercialism is Making Him a Professional,” McClure’s Magazine, June 1905, page 115.
“men of weight and muscle”: Henry Beach Needham, “The College Athlete: How Commercialism is Making Him a Professional,” McClure’s Magazine, June 1905, page 118.
resorted to hiring ringers: Robert McCaughey, Stand, Columbia: A History of Columbia University in the City of New York, 1754-2004 (New York: Columbia University Press, 2003), page 279.
“the virus of the game”: John Watterson, “Reputation Reclaimed,” College Football Historical Society, vol. 17, no. 1, November 2003.
the sport had grown to be immensely popular: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 23.
there were 18 deaths and 159 serious injuries recorded: Joseph C. Maroon, Christina Mathyssek, and Jeffrey Bost, “Cerebral Concussion: A Historical Perspective,” Progress in Neurological Surgery, vol. 28, Concussion, edited by A. Niranjan and L. D. Lunsford, page 2.
President Theodore Roosevelt: Author unknown, “Teddy Roosevelt Jr. Hurt on Football Field,” the Salt Lake Herald (Salt Lake City, UT), October 15, 1905; Author unknown, “Nineteen Killed on Gridiron,” the San Francisco Call (San Francisco, CA), November 27, 1905; Author unknown, “For Reform of Football,” New York Tribune (New York, NY), December 13, 1905; Author unknown, “How to Play Football Under New Rules,” New York Tribune (New York, NY), September 23, 1906.
Football schools increasingly sought to distinguishs: Henry Beach Needham, “The College Athlete: How Commercialism is Making Him a Professional,” McClure’s Magazine, June 1905.
The turnaround was so swift and absolute: University of Oregon Archives Department, sports information and media guides, 1890s–2014, UA Ref 5, boxes 9 and 37.
Oregon’s profound cultural and economic divisions: Chapter 1, Richard A. Clucas and Mark Henkels, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), pages 1–16.
much more than pride on the line: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 260.
“This is what I’ve wanted ever since…”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 311.
A good amount of that attention fell on Danny O’Neil: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 312.
“The value of my life was directly related…”: Phil Milani, Blast from the Past: Danny O’Neil Keeping the Faith (July 2011; Eugene, OR: KVAL, an affiliate of Central Broadcasting Service), television broadcast.
On game day: University of Oregon at Oregon State University, (November 19, 1994; Corvallis, OR: American Broadcasting Company), television broadcast.
“…and it’s for real”: University of Oregon Archives Department, University Archives sports information and media guides, 18902-2014, UA Ref 5, Box 8.
Stanford and Michigan contested the first Rose Bowl: “All Is Ready for Contest: Gridiron Warriors in Fine Fettle, Michigan and Stanford Rest Before the Fray,” Los Angeles Herald (Los Angeles, CA), January 1, 1902.
America’s first nationally broadcast college football game: Edward Gruver, Nitschke (Lanham: Taylor Trade Publishing, 2002), page 48.
when Oregon faced Ohio State in the 1958 Rose Bowl: The Rose Bowl Game: Oregon vs. Ohio State, (January 1, 1958; Pasadena, CA: National Broadcasting Company), television broadcast.
By 1983, NBC was paying $7 million: Gerald R. Gems, Linda J. Borish, and Gertrud Pfister, Sports in American History: From Colonization to Globalization (Champaign: Human Kinetics, 2008), page 322.
guaranteed each team more than $6 million: Andrew Zimbalist, “Unpaid Professionals,” The Business of Sports (Sudbury: Jones and Bartlett, 2004), edited by Scott R. Rosner and Kenneth L. Shropshire, page 505.
Oregon’s unexpected return to Pasadena: Rose Bowl: Oregon vs. Penn State, (January 2, 1995; Pasadena, CA: American Broadcasting Company), television broadcast.
with no grander plan: Author’s interviews with Dave Frohnmayer.
Beverly and Robert Lewis: Office of the Vice President for Research and Innovation, “Robert and Beverly Lewis: A History of Giving at the University of Oregon,” University of Oregon (Eugene, OR), February 25, 2013: http://research.uoregon.edu/news/around-campus/robert-and-beverly-lewis-history-giving-university-oregon
raising the funds he would need: Author’s interviews with Dave Frohnmayer.
Ballot Measure 5: Chapter 13. Mark Henkels, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), pages 213–215.
a whopping 10.5 percent: David Sarasohn, “State Colleges: Onward and Downward,” the Oregonian (Portland, OR), February 12, 1995.
Frohnmayer knew that the University of Oregon: University of Oregon Archives Department, Dave Frohnmayer, major speeches, box 1, “State of the University Address,” 150 Columbia, University of Oregon, 3:00 p.m. on October 5, 1994.
Tom and Carol Williams: Melody Ward Leslie, “The Williams Effect,” Oregon Quarterly, winter 2016, pages 16–18.
Jim Rippey: University of Oregon Archives Department, Dave Frohnmayer, major speeches, box 1, “State of the University Address,” University of Oregon, September 27, 1995.
forced the university to raise its tuition: University of Oregon Archives Department, Dave Frohnmayer, major speeches, box 1, “The Promise of Public Higher Education,” Portland City Club, December 8, 1995.
“one of the great men of our times”: Telephone message left for Dave Frohnmayer by Bill Bowerman at 12:30 p.m. on April 24, 1994, transcribed by Frohnmayer’s assistant.
The NCAA had just instituted new limits: William C. Rhoden, “NCAA Cuts Practice, Scholarships and Seasons,” The New York Times (New York, NY), January 10, 1991.
an obstacle no NCAA rule could affect: Author’s interviews; Austin Murphy, “Waiting for the Hate,” Sports Illustrated, November 4, 2013.
The University of Oregon’s most prominent alumnus: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 156.
“Never underestimate yourself”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 86.
Herbert Hoover founded Stanford Graduate School of Business: John Pearce Mitchell, Stanford University: 1916–1941 (Stanford: Stanford University Press, 1958), pages 79–80.
responsible for half the world’s manufacturing: “World Economic Survey 1956,” United Nations Department of Economic and Social Affairs, New York, 1957.
“a little on the wimpy side…”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 12.
“…it was unclear whether he did have goals”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 11.
a small business class taught by Frank Shallenberger: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 156.
“Adidas was taking advantage”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 157.
He was reminded of something: Jackie Krentzman, “The Force Behind the Nike Empire,” Stanford Magazine, January/February 1997.
a plane bound for Japan on Thanksgiving Day: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 15.
He visited the track at the University of Tokyo: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), pages 157–158.
“Faked out Tiger Shoe Co.”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 17.
He penned a letter to his father: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), page 31.
Kihachiro Onitsuka: Author unknown, “An Era’s Leader: Kihachiro Onitsuka, President of Asics,” Nikkei Business (Tokyo, Japan), August 19, 1985; J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 18–21.
Knight received his first shipment of samples: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 30–31.
Onitsuka’s sole U.S. distributor since 1959: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 36.
“Here is a sample…”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 31–33.
“…one of my former half-milers…”: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 42.
Bowerman pulled aside Geoff Hollister: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), pages 16–21.
Hollister turned down a generous scholarship to attend Oregon State: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 65.
Bowerman continued to give valuable feedback: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), pages 181–184.
Bowerman’s endorsement was crucial: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 34.
Bowerman also helped Knight: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), pages 42–43.
Hollister’s first meeting with Knight: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 42.
at a Dairy Queen restaurant: Author’s visits.
“Buck forgot his wallet”: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 42.
dedicated sales representatives like Jeff Johnson: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), pages 260-262.
The Hollister family home: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 42.
Hollister took it upon himself: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 55.
“You’d think I was bleeding Buck dry…”: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 55.
the company soon opened retail outlets: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 58, 61.
doubts about the size of Knight’s operation: District of Oregon Court, Blue Ribbon Sports vs. Onitsuka Co., 1973.
“Get it as high as you can without lying”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 82.
Knight was cultivating a spy: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 80–81.
“…the illogical Japanese mind…”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 80.
“…schools for industrial spies…”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 81.
“While it is somewhat remote…”: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 81.
growing pains on both sides of the Pacific: District of Oregon Court, Blue Ribbon Sports vs. Onitsuka Co., 1973; J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 88–90.
Nissho Iwai: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 92.
the birth of a shadow brand called Nike: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 116.
a new swoosh logo: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 111–112.
Knight had the logo tattooed: Kenneth Labich, “Nike vs. Reebok,” Fortune, September 18, 1995.
Johnson had a dream about the Greek goddess: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 269.
Dimension 6: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 114–116.
“…a parallel development to our Tiger line”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 270.
What distinguished them among competitors like Adidas and Puma: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 129.
acts of corporate espionage: District of Oregon Court, Blue Ribbon Sports vs. Onitsuka Co., 1974, deposition of Philip H. Knight.
One step ahead of Japanese backers: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), pages 165–166; J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 116.
Knight could more easily hide the New England factory: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 156.
Steve Prefontaine discovered his love of running: Bill McChesney, Stories of Steve Prefontaine: The “Legend” of Tracktown, U.S.A., 1981. University of Oregon Archives of Northwest Folklore, 1981_027.
Marshfield High School: Author’s visit to Coos Bay, Oregon.
his father worked as a carpenter: University of Oregon Archives Department, university archives biographical files, 1930s–present, UA Ref 2, Box 8.
“Coos Bay is a sports-minded town”: Pat Putnam, “The Freshman and the Great Guru,” Sports Illustrated, June 15, 1970.
didn’t really impress coach Walt McClure: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 235.
“…I didn’t want to lose”: Pat Putnam, “The Freshman and the Great Guru,” Sports Illustrated, June 15, 1970.
he put Prefontaine on a special thirty-week training program: Michael Musca, “Steve Prefontaine’s High School Career,” Runner’s World, October 1, 2006.
Instead, he sent two of his best distance runners: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 235.
“If you want to come to Oregon”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 236.
he appeared on the cover of the June 1970 issue: Pat Putnam, “The Freshman and the Great Guru,” Sports Illustrated, June 15, 1970.
by the time he was nineteen: University of Oregon Archives Department, Bill Bowerman Papers, 1932–1999, UA 003, Box 17, Folder 8.
Bowerman was obsessed with every aspect of running: University of Oregon Archives, Bill Bowerman Papers, 1932–1999, UA 003, Box 71, folder 14; box 72, folders 5 and 16.
Wearing a pair of Bowerman’s waffles: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 72.
usually wore Onitsuka Tigers: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), pages 133–134.
“you have to have spikes on your feet”: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 72.
By the time the Olympic trials came to Eugene: University of Oregon Archives Department, sports information and media guides, 1890–2014, UA Ref 5, Boxes 26, 27, 28, 56, and 59.
“…I’ve never seen anything like when Pre ran in Eugene”: Gerald Scott, “The Legend Lives On,” Los Angeles Times (Los Angeles, CA), May 6, 1985.
His running style: University of Oregon Archives Department, film collection, 1919–2009, UA 026_027, Box 3.
sometimes called Pre a “rube”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 240.
for Pre, any other way of running was “chickenshit”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), pages 238 and 247.
On the final day of the 1972 Olympic trials: University of Oregon Archives Department, sports information and media guides, 1890s–2014, UA Ref 5, Boxes 25 and 27.
Pre was in peak physical condition: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), pages 280–304.
“The Arabs are in our building”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 290.
“If they loaded us all into a plane…”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 296.
“Fourth Street”: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 83.
The company signed its first endorsement deal: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), pages 214–215.
“They were in my shoes”: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), page 216.
The timing was ideal for Pre: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 305–307.
“I build these shoes to last one race”: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), pages 86–87.
Pre ran some of the best races of his life: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 88.
Knight decided to give him a job: Phil Knight, Shoe Dog: A Memoir by the Creator of Nike (New York: Scribner, 2016), pages 221–223.
Just after midnight, he swerved into a cliff: Gerald Scott, “The Legend Lives On,” Los Angeles Times (Los Angeles, CA), May 6, 1985.
“five cool guys”: Joyce D. Duncan, Sport in American Culture: From Ali to X-Games (Santa Barbara: ABC-CLIO, 2004), page 337.
It opened with a shot of a basketball rolling: “Jordan Flight,” Chiat/Day advertising.
banning his prototype red-and-black Air Jordan shoes: Russell T. Granik, NBA executive vice president, “re:…wearing of certain red and black NIKE basketball shoes…”, typed letter to Nike’s Rob Strasser, February 25, 1985.
It took Knight ten years: Geoff Hollister, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running (Maidenhead: Meyer and Meyer Sport, 2008), page 90.
his company’s annual revenues were nearly $700 million: Nike annual reports.
the disaster that was waiting at the tail: J. B. Strasser and Laurie Becklund, Swoosh: The Unauthorized Story of Nike and the Men Who Played There (New York: HarperCollins, 1992), page 437.
in 1981, Nike helped upend the manufacturing world: Philip M. Rosenzweig, “International Sourcing in Athletic Footwear: NIKE and Reebok,” Harvard Business School case study, July 14, 1994; Debora L. Spar and Jennifer Burns, “Hitting the Wall: Nike and International Labor Practices,” Harvard Business School case study, September 6, 2002.
Nike’s annual advertising budget: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 7.
“What Phil and Nike have done”: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 8.
Nike was raking in $2.2 billion: Nike annual reports.
by 1993, that figure climbed to almost $4 billion: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 9.
Profits soared nearly 1000 percent: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 9.
when one out of every three pairs of shoes sold in America: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 8.
all but vanquished: Seth Stevenson, “How to Beat Nike,” The New York Times (New York, NY), January 5, 2003.
Nike sold two hundred pairs of shoes each minute: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), pages 9–10.
It began with an unexpected phone call: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 8.
Gathered on the second floor: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), pages 3–4.
Air Jordan merchandise accounted for just 5 percent: Nike annual reports.
schoolchildren in China: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 10.
“anyone with a body”: University of Oregon Archives Department, Bill Bowerman Papers, 1932–1999, UA 003.
Still, Knight knew that there were billions: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 14.
When Ballot Measure 5 passed in 1990: Chapter 5. Richard J. Ellis, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), pages 67–69.
Oregonians who had once thought of themselves as citizens: Chapter 13. Mark Henkels, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), pages 212–215.
conservative anti-tax activists like Don McIntire: Jeff Mapes, “Don McIntire, Activist Who Led Property Tax Revolt, Dies at 74,” the Oregonian (Portland, OR), October 12, 2012.
which was called the Oregon system by political reformers: Chapter 5. Richard J. Ellis, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), pages 63–67.
It was often just a matter of finding the right title: Bill Sizemore’s testimony before the Oregon Senate Committee on Rules and Elections, February 9, 1999.
as important for state and local economies: R. Haveman and T. Smeeding, “The Role of Higher Education in Social Mobility.” The Future of Children, vol. 16, no. 2, fall 2006, pages 125–150.
When Myles Brand became the University of Oregon’s president: David Sarasohn, Failing Grade: Oregon’s Higher-Education System Goes Begging (Portland: New Oregon Publishers, 2010), page 19.
Bill Sizemore championed more than a dozen ballot initiatives: Chapter 5. Richard J. Ellis, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), pages 69–74.
Lon Mabon and the Oregon Citizens Alliance: Chapter 6. Russ Dondero and William Lunch, Oregon Politics and Government: Progressives versus Conservative Populists, Edited by Richard A. Clucas, Mark Henkels, and Brent S. Steel (Lincoln: University of Nebraska Press, 2005), page 94.
Knight bought his own suite: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 379.
caught himself thinking about how much he’d like: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 379.
the potential for Nike to cut deals to outift NFL teams: Mark Asher, “NCAA Schools Search for Shoe Deals That Fit,” Washington Post (Washington, D.C.), November 19, 1995.
Knight presented his first major gift: Author’s interviews.
the football team’s new head coach, Mike Bellotti: Chad Peppars, “Interview Project,” audio recording, University of Oregon Archives of Northwest Folklore, 2008_197, folder 1.
Rich Brooks, who had led the Ducks: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), pages 254–289.
“What would it take to get to the next level?”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press, 2014), page 380.
Chapter Two
Throughout 1987, a team of eighteen volunteers: University of Oregon Archives Department, Dave Frohnmayer, major speeches, box 1, “A Race Against Time: A Narrative of the Frohnmayer Family’s Search for a Bone Marrow Donor,” January 1991; “Fanconi Anemia Symposium Keynote Address,” October 2008; author’s interviews with Dave and Lynn Frohnmayer.
“I was raised to believe…”: Montgomery Brower, “A Desperate Quest into a Family’s Past,” People, January 11, 1988.
In 1989, they registered the Fanconi Anemia Research Fund: University of Oregon Archives Department, Major Speeches of Dave Frohnmayer, box 1, “The Fanconi Anemia Research Fund Story: Building Something from Nothing,” October 5, 2008; Author’s interviews with Dave and Lynn Frohnmayer.
“We knew the next step was to go to Canada”: Montgomery Brower, “A Desperate Quest into a Family’s Past,” People, January 11, 1988.
“every fresh truth and every new idea…”: Alexis de Tocqueville, Democracy in America (New York: Penguin Classics, 2003), introduction.
The story of Otto Frohnmayer and his descendants: University of Oregon Archives Department, Dave Frohnmayer, major speeches, box 1, “A Personal Journey,” October 4, 1996.
Otto’s son, David Braden Frohnmayer: University of Oregon Libraries, Special Collections and University Archives, biographical files, ca. 1930s–present, UA Ref 2, Box 4.
before his career unexpectedly veered into politics: Hardy Myers, “Dave Frohnmayer and the Oregon Legislature,” Oregon Law Review, vol. 94, 2016, pages 541–560.
a California Republican named Robert Finch: “Speeches of Robert H. Finch,” Richard M. Nixon Presidential Library and Museum, FG 23, Boxes 56–58.
Frohnmayer was twenty-nine and living in Washington, D.C.: Garrett Epps, Peyote vs. the State: Religious Freedom on Trial (Norman: University of Oklahoma Press, 2009), pages 22–24; author’s interviews with Dave and Lynn Frohnmayer.
The other case emerged from a strange series of events: Marion Goldman, “Dave Frohnmayer and the Apocalypse That Evaporated,” Oregon Law Review, vol. 94, 2016, pages 633–658.
Bill Bowerman’s oldest son, Jon: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), pages 369–379.
“…that’d be the worst thing…”: Kenny Moore, Bowerman and the Men of Oregon (New York: Rodale, 2006), page 375.
an Oregon legislator asked Frohnmayer: University of Oregon Archives Department, Dave Frohnmayer, major speeches, Box 1, “Rajneesh,” Southtowne Rotary, Eugene, Oregon, August 31, 2006.
“…we’ve got to keep the peace…”: Marion Goldman, “Dave Frohnmayer and the Apocalypse That Evaporated,” Oregon Law Review, vol. 94, 2016, page 655.
“…come to a family reunion a little too late”: Montgomery Brower, “A Desperate Quest into a Family’s Past,” People, January 11, 1988.
“I thought I won the lottery”: Robert James Reese, “Running for Her Life, Runner’s World, April 22, 2017.
“a lot of people have bad things happen to them”: Montgomery Brower, “A Desperate Quest into a Family’s Past,” People, January 11, 1988.
“It was a horrible thing to do…”: Ellen Licking, “Gene Therapy: One Family’s Story,” BusinessWeek, July 12, 1999.
“I have never ever seen a person with this disease”: Ellen Licking, “Gene Therapy: One Family’s Story,” BusinessWeek, July 12, 1999.
“I already knew the real reason…”: Robert James Reese, “Running for Her Life, Runner’s World, April 22, 2017.
a popular incumbent named Neil Goldschmidt: Tom Wicker, “Mr. Mayor at 31,” The New York Times (New York, NY), May 25, 1972.
his decision to run for governor: Nigel Jaquiss, “The 30-Year Secret,” Willamette Week, May 11, 2004.
Adding to his worries: Author’s interview with Neil Goldschmidt, 2016.
“I gotta believe the best family will win”: Nigel Jaquiss, “The 30-Year Secret,” Willamette Week, May 11, 2004.
become as skilled at raising money: Garret Epps, Peyote vs. the State: Religious Freedom on Trial (Norman: University of Oklahoma Press, 2009), page 221.
“Dave Frohnmayer is a man of integrity…”: Public Papers of the Presidents of the United States of America, George H. W. Bush, “Remarks at a Fundraising Breakfast for Gubernatorial Candidate David Frohnmayer in Portland, Oregon,” May 21, 1990.
“She was trapped inside”: Garret Epps, Peyote vs. the State: Religious Freedom on Trial (Norman: University of Oklahoma Press, 2009), page 225.
“Mom, I’m just so glad…”: Ellen Licking, “Gene Therapy: One Family’s Story,” BusinessWeek, July 12, 1999.
“It’s not a time for comfort”: Garret Epps, Peyote vs. the State: Religious Freedom on Trial (Norman: University of Oklahoma Press, 2009), page 228.
“University of Oregon’s accidental president”: Diane Dietz, “Iconic Public Servant Dies,” Eugene Register-Guard (Eugene, OR), March 11, 2015.
“Our research universities…”: University of Oregon Archives Department, Dave Frohnmayer’s Major Speeches, “State of the University Address,” 150 Columbia, University of Oregon, 3:00 p.m. on October 5, 1994.
making Oregon the only state: David Sarasohn, “State Colleges: Onward and Downward,” Oregonian (Portland, OR), February 12, 1995.
“We must raise more outside money”: University of Oregon Archives Department, Dave Frohnmayer’s Major Speeches, “State of the University Address,” 150 Columbia, University of Oregon, 3:00 p.m. on October 5, 1994.
Knight committed to giving the school: Mike Fish, “Just Do It,” ESPN, January 13, 2006.
a full-length artificial field with ceilings: Author’s visits to the University of Oregon campus.
“In higher education you have more hoops…”: Mike Fish, “Just Do It,” ESPN, January 13, 2006.
It avoided paying international tariffs: Jeff Steck, “Sneaking Through U.S. Customs with Converse All-Star Invention,” Gazette Cetera, August 26, 2010.
Knight circumvented many of the: Author’s interviews.
using names like “Penny and I, LLC”: LLC registrations for Phil and Penny Knight.
an endless source of frustration: Greg Bolt and David Steves, “Legislators Demand Transparency from UO Arena Project,” Eugene Register-Guard (Eugene, OR), May 25, 2010; Author’s interviews with Eugene labor representatives.
the Nike CEO had committed to giving: Anonymous Author, “Matching Gifts Endow Knight Chairs,” News & Views: Faculty and Staff Newsletter of the University of Oregon, June 11, 1998; author’s interviews.
In 1986, the University of Oklahoma spent: Richard W. Stevenson, “Supplying the Athletes: A High-Stakes Business,” The New York Times (New York, NY), June 10, 1986.
Nike’s college basketball dealmaker: J. B. Strasser and Laurie Becklund, “Vaccaro: The Dean of Shoes,” Los Angeles Times (Los Angeles, CA), February 15, 1992.
“That’s how my basketball life started”: Jon Weinbach and Dan Marks, Sole Man, documentary film, 2015.
“He wasn’t hesitant to tell you”: Jon Weinbach and Dan Marks, Sole Man, documentary film, 2015.
“I looked him in the eye…”: Jon Weinbach and Dan Marks, Sole Man, documentary film, 2015.
In 1978, college basketball coaches: Bill Brubaker, “In Shoe Companies’ Competition, the Coaches are the Key Players,” Washington Post (Washington, D.C.), March 11, 1991.
“I was charmed by Sonny”: Curry Kirkpatrick, “The Old Soft Shoe with Some Fancy Footwork, Super Sneaker Salesman Sonny Vaccaro Has Become a Power in College Basketball,” Sports Illustrated, November 16, 1988.
an enterprise called College Colors: Richard W. Stevenson, “Supplying the Athletes: A High-Stakes Business,” The New York Times (New York, NY), June 10, 1986.
“You gotta give the kid everything you got”: Jon Weinbach and Dan Marks, Sole Man, documentary film, 2015.
helped arrange a meeting at Tony Roma’s restaurant: Roland Lazenby, Michael Jordan: The Life (New York: Little, Brown and Company, 2014).
Nike’s Air Jordan brand generated: Nike annual reports.
bringing America’s most promising: Jon Weinbach and Dan Marks, Sole Man, documentary film, 2015.
“We’re wondering if the property…”: Richard W. Stevenson, “Supplying the Athletes: A High-Stakes Business,” The New York Times (New York, NY), June 10, 1986.
“The athletes are considered”: Richard W. Stevenson, “Supplying the Athletes: A High-Stakes Business,” The New York Times (New York, NY), June 10, 1986.
“We were the first corporate entity…”: Joe Nocera and Ben Strauss, “A Reformed ‘Sneaker Pimp’ Takes on the NCAA,” The New York Times (New York, NY), February 12, 2016.
“Basically that’s probably true”: Jon Weinbach and Dan Marks, Sole Man, documentary film, 2015.
the NBA and the NFL were each: Mark Asher, “NCAA Schools Search for Shoe Deals That Fit,” Washington Post (Washington, D.C.), November 19, 1995.
Nike signed a slew of all-school apparel deals: Joe Drape, “College Football Coaches Receive Both Big Salaries and Big Questions,” The New York Times (New York, NY), January 1, 2004.
One prototype tested by the Ducks: Rick Bakas, “How the Oregon Ducks Brand Was Created,” Bakas Media blog post, December 16, 2014; author’s interviews.
“getting our apparel products on the playing field…”: Nike investor conference call, 1996.
“became a total brand”: Nike annual report, 1996.
Nike’s tailwind was suddenly slowed: Nike annual report, 1996.
it had already lost five: Robert J. Dolan, “Nike, Inc. in the 1990s: Strategy and Management Changes, 1993–1994,” Harvard Business School, case study, March 15, 1995.
Autzen Stadium in Eugene: University of Oregon Archives Department, Architecture of the University of Oregon, “Autzen Stadium.”
contributing $40,000 toward President Dave Frohnmayer’s: Oregon State Board of Higher Education.
by becoming the Fanconi Anemia Research Fund’s: Author’s interviews with Dave and Lynn Frohnmayer; 990 forms filed with the Internal Revenues Service by the Fanconi Anemia Research Fund.
In February 1995, Kirsten traveled: Ellen Licking, “Gene Therapy: One Family’s Story,” BusinessWeek, July 12, 1999.
Chapter Three
Jonah Peretti made his first piece: Email exchange between Jonah Peretti and Nike, first published by shey.net, later republished by the Guardian (London, UK), February 19, 2001.
Nike’s manufacturing operations: Philip M. Rosenzweig, “International Sourcing in Athletic Footwear: Nike and Reebok,” Harvard Business School, case study, July 14, 1994.
seeking out the poorest nations: Ann Harrison and Jason Scorse, “Improving the Conditions of Workers? Minimum Wage Legislation and Anti-Sweatshop Activism,” California Management Review, vol. 48, no. 2, winter 2006.
Just outside of Jakarta, Indonesia: Jeff Ballinger, “The New Free-Trade Heel,” Harper’s, August 1992.
It was highly unusual for a corporation: Donna Everatt and Kathleen Slaughter, “Nike Inc.: Developing an Effective Public Relations Strategy,” Richard Ivey School of Business, 1999.
“They have protested, disingenuously…”: Mark Clifford, “Keep the Heat on Sweatshops,” BusinessWeek, December 23, 1996.
The shoes that Nguyen Thi Thu Phuong: Debora L. Spar and Jennifer Burns, “Hitting the Wall: Nike and International Labor Practices,” Harvard Business School case study, September 6, 2002.
“We don’t make shoes”: Richard P. McIntyre, Are Worker Rights Human Rights? (Ann Arbor: University of Michigan Press, 2008), page 1.
he turned to a firm called GoodWorks: Dana Canedy, “Nike’s Asian Factories Pass Young’s Muster,” The New York Times (New York, NY), June 25, 1997.
“It is my sincere belief that Nike”: Full-page Nike advertisement, The New York Times (New York, NY), June 25, 1997.
The widely criticized Andrew Young report: Bob Herbert, “Mr. Young Gets It Wrong,” The New York Times (New York, NY), June 27, 1997.
a series of formal audits: Steven Greenhouse, “Nike Shoe Plant in Vietnam Is Called Unsafe for Workers,” The New York Times (New York, NY), November 8, 1997.
a moment in which student activism: Liza Featherstone, “The Student Movement Comes of Age,” Nation, September 28, 2000.
students at the University of North Carolina: Archie B. Carroll, Jim Brown, and Ann K. Buchholtz, Business & Society: Ethics, Sustainability & Stakeholder Management (Boston: Cengage Learning, 2015), page 674.
“I don’t want to be a billboard…”: William McNall, “Nike Fighting Uphill Battle Over Bad Image,” Los Angeles Times (Los Angeles, CA), October 11, 1998.
“Away in a Sweatshop”: “Santa and Sweatshops,” Wall Street Journal (New York, NY), December 22, 2000.
the common battleground shared by activists: Aaron Bernstein, Michael Shari, and Elisabeth Malkin, “A World of Sweatshops,” BusinessWeek, November 6, 2000.
“It really is quite sick”: Nancy Cleeland, “Students Give Sweatshop Fight the College Try,” Los Angeles Times (Los Angeles, CA), April 22, 1999.
“Nike has chosen to strike out…”: Author unknown, “Statement Regarding Nike Negotiations,” University of Michigan press release, April 27, 2000.
Sarah Jacobson made her way: Author’s interview.
“standard protest issue”: Author’s interview with Jim Earl.
“The idea of academics…”: Author’s interview with Jim Earl.
“We want you to sign…”: Author’s interviews with Sarah Jacobson and Dave Frohnmayer.
“…fumbling a teachable moment”: Phil Knight, email, April 24, 2000.
Frohnmayer was recovering from a full cardiac arrest: University of Oregon Archives Department, Dave Frohnmayer’s Major Speeches, “MBA Graduation Ceremony Remarks,” June 21, 2009.
“personally and soul-searchingly”: University of Oregon Archives Department, “Dave Frohnmayer, Letters from a Controversy,” 10.091.A, Box 3, file 47.
Some letters, like the one: University of Oregon Archives Department, “Emails received prior to 4/24/00 announcement by Phil Knight,” 10.091.A, Box 1, file 48.
Alcoholics Anonymous (AA) had just: Nan Robertson, “The Changing World of Alcoholics Anonymous,” The New York Times (New York, NY), February 21, 1988.
because of men like Arthur Golden: Arthur Golden, obituary, April 2016; author’s interview with Arthur Golden.
“Arthur was a wonderful, kind, honest man”: Author’s interview with Lynn Frohnmayer.
so shocked by Knight’s cruelty: Letter from Arthur M. Golden, January 2001; author’s interviews with Arthur Golden and the recipient of his letter.
“Arthur would not have lied”: Author’s interview with Lynn Frohnmayer.
Chapter Four
“…my regret is enormous”: University of Oregon Archives Department, “Dave Frohnmayer, Letters from a Controversy,” 10.091.A, Box 3, file 47.
“Nike will do the right thing”: Bob Baum, “Jordan’s Critics Say It Must Be the Shoes,” Associated Press, June 6, 1996.
Knight joined President Clinton: President Bill Clinton, Fair Labor Practices (C-Span; August 2, 1996), television broadcast.
Silas Trim Bissell: Associated Press, “Silas Trim Bissell, 60, Longtime Antiwar Fugitive,” The New York Times (New York, NY), June 25, 2002.
“I had a lot of experience…”: Lynn S. Paine, “A Conversation with Jill Ker Conway,” Harvard Business Review, July–August 2014.
“My worry was that…”: Lynn S. Paine, “A Conversation with Jill Ker Conway,” Harvard Business Review, July–August 2014.
“What I did at the meeting…”: Lynn S. Paine, “A Conversation with Jill Ker Conway,” Harvard Business Review, July–August 2014.
Knight agreed, and asked Ker Conway: “Note from Frohnmayer on Conway,” University of Oregon Archives Department, Jill Conway, Nike Board of Directors, 10.091.A, Box 3, file 47.
He had his secretary fax: University of Oregon Archives Department, “Jill Conway, Nike Board of Directors,” 10.091.A, Box 3, file 47.
Chapter Five
a professor named Jonathan Baldwin Turner: Jonathan Baldwin Turner Papers, 1836–1895, Abraham Lincoln Presidential Library & Museum, 1910–1912, Boxes 1 and 2.
years for the Morrill Act: Derek Bok, Higher Education in America (Princeton: Princeton University Press, 2015), pages 11, 17, 18, 29, 30, 31, 34, 45, 48, 65, 81, 361, and 380.
By 1867, twenty-two states had accepted: Donald R. Brown, “Jonathan Baldwin Turner and the Land-Grant Idea,” Journal of the Illinois State Historical Society, vol. 55, no. 4, winter, 1962, pages 370–384.
“…especially to sons of toil”: Christopher P. Loss, “Why the Morrill Land-Grant Colleges Act Still Matters,” Chronicle of Higher Education, July 16, 2012.
National Defense Act of 1958: Barbara Barksdale Clowse, Brainpower for the Cold War: The Sputnik Crisis and the National Defense Education Act of 1958 (Santa Barbara: Greenwood Press, 1958).
Higher Education Act of 1965: Derek Bok, Higher Education in America (Princeton: Princeton University Press, 2015), page 213.
funding America’s public universities: Hanna Holborn Gray, Searching for Utopia: Universities and Their Histories (Berkeley: University of California Press, 2011).
“as a guinea pig in an experiment…”: Associated Press, “U.S. Guilty in Man’s Death During Secret Drug Testing,” Los Angeles Times (Los Angeles, CA), May 5, 1987.
One many-tendrilled program called MK-Ultra: Alfred W. McCoy, A Question of Torture: CIA Interrogation, From the Cold War to the War on Terror (New York: Henry Holt and Company, 2006), pages 21–60.
MK-Ultra and related programs: Alfred W. McCoy, A Question of Torture: CIA Interrogation, From the Cold War to the War on Terror (New York: Henry Holt and Company, 2006), page 29.
“researcher were most reluctant…”: Alfred W. McCoy, A Question of Torture: CIA Interrogation, From the Cold War to the War on Terror (New York: Henry Holt and Company, 2006), page 28.
“breaking down a prisoner”: Alfred W. McCoy, A Question of Torture: CIA Interrogation, From the Cold War to the War on Terror (New York: Henry Holt and Company, 2006), page 33.
anthropology professor Hugo Nutini: Bill Toland, “Obituary: Hugo G. Nutini/Well-Travelled Student, Teacher, Mexico Expert,” Pittsburgh Post-Gazette (Pittsburgh, PA), April 25, 2013.
program called project Camelot: Ellen Herman, “Project Camelot and the Career of Cold War Psychology,” Universities and Empire: Money and Politics in the Social Sciences During the Cold War, Edited by Christopher Simpson (New York: The New Press, 1998), pages 97–133.
Princeton University’s Listening Center: Lawrence C. Soley, Radio Warfare New York: Praeger, 1989), page 59.
“I think the military should be free…”: Ellen Herman, The Romance of American Psychology: Political Culture in the Age of Experts (Berkeley: University of California Press, 1995), page 165.
An important shift came in 1967: National Science Foundation, Federal Funds for Research, Development, and Other Scientific Activities: Fiscal Year 1967, vol. 15, page 102.
research through Project THEMIS: Elinor Langer, “Themis: DOD Plan to Spread the Wealth Raises Questions in Academe,” Science, vol. 156, no. 3771, April 7, 1967, pages 48–50.
Universities expanded and enrollments increased: Lawrence Soley, “The New Corporate Yen for Scholarship,” Universities and Empire: Money and Politics in the Social Sciences During the Cold War, Edited by Christopher Simpson (New York: The New Press, 1998), page 230.
the year when subsidies and grants: National Science Foundation, “Table B-2: Federal Obligations for Science and Engineering Going to Colleges and Universities by Type of Activity and Agency: Fiscal Years 1963–1993.”
“Doubt is our product”: Author unknown, Brown & Williamson corporate memorandum, 1969.
The tobacco industry’s methodology: Lisa Bero, “Tobacco Industry Manipulation of Research,” Public Health Reports, vol. 120, March–April 2005, pages 200–208.
law firms like Covington & Burling: Charles Ferguson, Inside Job: The Financiers Who Pulled off the Heist of the Century, (London: Oneworld Publications, 2012), page 303.
the Council for Tobacco Research: Lisa Bero, “Tobacco Industry Manipulation of Research,” Late Lessons from Early Warnings: Science, Precaution, Innovation, European Environment Agency report, 2013.
the University of Wisconsin made an agreement: Millard Johnson, “Majoring in Technology Transfer,” Corporate Report Wisconsin, September 1994.
Harvard Medical School received: Edward B. Fiske, “Monsanto Research Pact Aims to Cut Academic Controversy,” The New York Times (New York, NY), June 4, 1982.
Hammerhill Paper Company not only funded: Ronald Alsop, “Capitalism 101: “Programs to Teach Free Enterprise Sprout on College Campuses,” Wall Street Journal (New York, NY), May 10, 1978.
Republican congressman New Gingrich: Peter Applebome, “In Gingrich’s College Course, Critics Find a Wealth of Ethical Concerns,” The New York Times (New York, NY), February 20, 1995.
The 1996 Minnesota–Coke deal: F.J. Gallagher, “U Gets Ready for Coke Deal,” Minnesota Daily (Minneapolis, MN), January 10, 1996.
“…first school district in the nation…”: Steven Manning, “Students for Sale,” Nation, September 27, 1999.
“Research shows that vendor purchases…”: Kenneth J. Saltman, Collateral Damage: Corporatizing Public Schools—A Threat to Democracy (Lanham: Rowman & Littlefield, 2000), page 59.
in 1997, children aged four to twelve: American Demographic, 1998.
“Our philosophy he said”: Steven Manning, “Students for Sale,” Nation, September 27, 1999.
“Let’s just say everyone drinks one product a day”: Constance L. Hays, “Today’s Lesson: Soda Rights; Consultant Helps Schools Sell Themselves to Vendors,” The New York Times (New York, NY), May 21, 1999.
“From now until she’s graduated”: Constance L. Hays, “Today’s Lesson: Soda Rights; Consultant Helps Schools Sell Themselves to Vendors,” The New York Times (New York, NY), May 21, 1999.
“The thought of generating that kind of revenue…”: Constance L. Hays, “Today’s Lesson: Soda Rights; Consultant Helps Schools Sell Themselves to Vendors,” The New York Times (New York, NY), May 21, 1999.
“I think it would be a real negative”: Marc Kaufman, “Pop Culture,” Washington Post (Washington, D.C.), March 23, 1999.
“…all that Pepsi has done…”: Marc Kaufman, “Pop Culture,” Washington Post (Washington, D.C.), March 23, 1999.
“It really would have been acceptable…”: Associated Press, “A Pepsi Fan Is Punished in Coke’s Backyard,” The New York Times (New York, NY), March 26, 1998.
“The lobbyists kicked my ass”: Steven Manning, “The Littlest Coke Addicts,” Nation, June 25, 2001.
in 1965, the federal government: Jennifer Washburn, “Science’s Worst Enemy: Corporate Funding,” Discover, October 11, 2007.
Research comparing different cholesterol medications: Will Dunham, “U.S. Study Sees Bias in Company-Funded Statin Trials,” Reuters, June 5, 2007.
“Usually they’re lying on their way to the bank”: Jennifer Washburn, “Science’s Worst Enemy: Corporate Funding,” Discover, October 11, 2007.
One startling example of this: Paul Jacobs, “Stanford Medical School Staff Violate Paid Speech Policy,” San Jose Mercury News (San Jose, CA), July 9, 2006.
presidential administration of George W. Bush: Juliet Eilperin, “Chemical Industry Funds Aid EPA Study,” The Washington Post (Washington, D.C.), October 26, 2004.
it was America’s livestock producers: Jennifer Washburn, “Science’s Worst Enemy: Corporate Funding,” Discover, October 11, 2007.
Pharmaceutical representatives visit the campus: Molly McCluskey, “Public Universities Get an Education in Private Industry,” Atlantic, April 3, 2017.
at Purdue University, it’s food and chemical companies: Purdue University “Industrial Associates Program,” Department of Food Science brochure.
“help your company avoid…”: Anahad O’Conner, “Coca-Cola Funds Scientists Who Shift Blame for Obesity Away from Bad Diets,” The New York Times (New York, NY), August 9, 2015.
a claim so outrageous that the candy company: Candice Choi, “Snickers Maker Criticizes Industry-Funded Paper on Sugar,” Associated Press, December 21, 2016.
Iowa State University’s athletics department: Author unknown, “Dow AgroSciences, Iowa State University Enter into Research Agreement Using EXZACT™ Precision Technology in Algae,” Business Wire, April 16, 2010; Sara Miller, “Iowa State University Announces New Monsanto Chair in Soybean Breeding,” Monsanto Public Affairs, May 26, 2011.
the University of Michigan receives financial consideration: Press Release, “Industry Partners Invest in Second Phase of Mcity Funding,” October 31, 2017.
the University of Washington has Amazon Catalyst: Jay Greene, “Amazon Launches New Program to Fund University Research,” Seattle Times (Seattle, WA), November 5, 2015.
“It’s getting more difficult…”: Jennifer Washburn, “Science’s Worst Enemy: Corporate Funding,” Discover, October 11, 2007.
drug called Sofosbuvir: Harmeet Kaur Bhatia, Harmanjit Singh, Nipunjot Grewal, and Navreet Kaur Natt, “Sofosbuvir: A Novel Treatment Option for Chronic Hepatitis C Infection,” Journal of Pharmacology and Pharmacotherapeutics, vol. 5, number 4, October–December 2014, pages 278–284.
Under the trade name Sovaldi: Andrew Pollack, “Sales of Sovaldi, New Gilead Hepatitis C Drug, Soar to $10.3 Billion,” The New York Times (New York, NY), February 3, 2015.
in states like Louisiana: Sarah Jane Tribble, “Louisiana Proposes Tapping a Century-Old Patent Law to Cut Hepatitis C Drug Prices,” Washington Post (Washington, D.C.), May 2, 2017.
Which costs Americans $1,000 per pill: Ketaki Gokhale and Makiko Kitamura, “$10 Copy of Gilead Blockbuster Sovaldi Appears in Bangladesh,” Bloomberg News, March 9, 2015; author’s interviews and visits to counterfeit markets in India.
a British pharmaceutical corporation called Boots UK: Ralph T. King Jr., “How a Drug Firm Paid for a University Study, Then Undermined It,” Wall Street Journal (New York, NY), April 25, 1996.
In 2006, a Cleveland cardiologist named Steve Nissen: Steven E. Nissen and Kathy Wolski, “Effect of Rosiglitazone on the Risk of Myocardial Infarction and Death from Cardiovascular Causes,” The New England Journal of Medicine, June 14, 2007.
including Valentin Fuster: Author unknown, “World-Renowned Cardiologists Announce the Launch of the GlaxoSmithKline Research and Education Foundation, Pledging Their Commitment to Inspiring Leadership in New Scientists,” GlaxoSmithKline press release, November 10, 2001.
a historic and highly unusual partnership: Eli Kintisch, “BP Bets Big on UC Berkeley for Novel Biofuels Center,” Science, vol. 315, issue 5,813, February 9, 2007.
UC Berkeley’s first chancellor, Clark Kerr: Clark Kerr, The Uses of the University (Cambridge: Harvard University Press, 1963).
“The university ought to remain a neutral agency…”: Jennifer Washburn, University, Inc.: The Corporate Corruption of Higher Education (New York: Basic Books, 2005), page 2.
prompted by UC Berkeley’s 1998 partnership: Jesus Mena and Robert Sanders, “Swiss Pharmaceutical Company Novartis Commits $25 million to Support Biotechnology Research at UC Berkeley,” press release, November 23, 1998.
UC Berkeley professor Ignacio Chapela: Kristen Philipkoski, “Professor, Biotech Butt Heads,” Wired, December 13, 2003.
“I’m not opposed to…”: Jennifer Washburn, University, Inc.: The Corporate Corruption of Higher Education (New York: Basic Books, 2005), page 4.
Senator Steve Peace: Jennifer Washburn, University, Inc.: The Corporate Corruption of Higher Education (New York: Basic Books, 2005), page 10.
an independent review conducted by a team: Rex Dalton, “Biotech Funding Deal Judged to be “a mistake” for Berkeley,” Nature, August 5, 2004.
“All renewables are going to have to weather the storm”: Erik Neumann, “Not So Fast: At UC Berkeley, Biofuel Research Takes Hit as BP Oil Company Backs Away,” California Alumni Magazine, February 4, 2015.
Chapter Six
Arthur Golden told just a few people: Author’s interviews with Arthur Golden and people he told.
breathed new life into the stadium expansion: University of Oregon Archives Department, “Autzen Expansion: September 1999–December 2001,” 11.151.A, Box 3, file 3.
the expansion would cost $89 million: University of Oregon Archives Department, “UO Building Costs 97–06,” 11.151.A, Box 3, file 3.
$1.3 million worth: Bob Clark, “Oregon Heads in New Direction with FieldTurf,” Eugene Register-Guard (Eugene, OR), February 22, 2002; Greg Bolt, “UO Students Can Stake Out New Turf in Fall,” Eugene Register-Guard (Eugene, OR), May 12, 2002; Bob Clark, “FieldTurf Takes Hold at Autzen, Elsewhere,” Eugene Register-Guard (Eugene, OR), August 29, 2002.
Knight would pay nearly twice that: Author’s interviews.
the remaining $29 million was funded: University of Oregon Archives Department, “UO Building Costs 97–06,” 11.151.A, Box 3, file 3.
Its faculty was earning less: Figures provided by Nathan Tublitz, then president of the faculty senate at the university.
“Coughing up $90 million…”: Jere Longman, “College Football: At Oregon, Pigskin and Sheepskin Collide,” The New York Times (New York, NY), October 20, 2001; author’s interviews with Jim Earl.
the faculty was at loggerheads: Dan Wyant, “UO Stadium Named for $250,000 Donor,” Eugene Register-Guard (Eugene, OR), June 15, 1966.
“football programsa time bomb”: Jere Longman, “College Football: At Oregon, Pigskin and Sheepskin Collide,” The New York Times (New York, NY), October 20, 2001; author’s interviews with Nathan Tublitz.
A massive 80-by-100-foot billboard: “Billboard Quarterback,” The New York Times (New York, NY), August 8, 2001.
“It frustrated me”: Jere Longman, “College Football: At Oregon, Pigskin and Sheepskin Collide,” The New York Times (New York, NY), October 20, 2001.
Tublitz was cautiously optimistic: Author’s interview.
“We don’t want to become a pseudo-professional team”: Jere Longman, “College Football: At Oregon, Pigskin and Sheepskin Collide,” The New York Times (New York, NY), October 20, 2001.
an “unusual grant” of $2 million: Author’s interviews with Dave and Lynn Frohnmayer, Arthur Golden; 990 forms filed with the Internal Revenues Service by the Fanconi Anemia Research Fund.
a new brand identity for the Ducks: Rick Bakas, “How the Oregon Ducks Brand Was Created,” Bakas Media blog post, December 16, 2014; author’s email exchanges with Rick Bakas.
“to raise Oregon’s status…”: Rick Bakas, “How the Oregon Ducks Brand Was Created,” Bakas Media blog post, December 16, 2014.
“I took the shape of the track…”: Rick Bakas, “How the Oregon Ducks Brand Was Created,” Bakas Media blog post, December 16, 2014.
director of communications Thomas Hager: Author’s interview with Thomas Hager.
Nike’s Gulfstream V corporate jet: Author’s visits to area airports; flight registries and logs.
“while Nike suits became”: Author’s interviews with a number of UO faculty.
the school’s founders dared to challenge: Lucia W. Moore, Nina W. McCornack, and Gladys W. McCready, The Story of Eugene (Eugene: Lane County Historical Society, 1995), pages 131–195.
starting quarterback Joey Harrington: University of Oregon Archives Department, “Sports Information and Media Guides,” UA REF 5, boxes 32, 33, and 34.
“Hoping to hear from you…”: Joey Harrington, “Born to Be a Duck,” Eugene Register-Guard (Eugene, OR), August 2, 2009;
“For the better part of six months…”: Joey Harrington, “Perceptions of Perfection,” TEDxPortland, May 17, 2016.
cheerleaders who were encouraged: Author’s interviews with past athletes, cheerleaders, and university staff.
Two hundred state police officers: Fact-finding mission reports authored by Worker Rights Consortium volunteers; Steven Greenhouse, “Rights Group Scores Success with Nike,” The New York Times (New York, NY), January 27, 2001; author’s interviews.
“Are you frightened yet?”: Lane Van Ham, “Workers Struggle at Nike Factory—Kukdong in Puebla, Mexico,” Labor Standard, February 3, 2001.
“People are drawn in by the horror stories”: Daniel E. Bender and Richard A. Greenwald, Sweatshop USA: The American Sweatshop in Historical and Global Perspective (New York: Routledge, 2003), page 260.
“neither the time nor the place…”: Liza Featherstone, Students Against Sweatshops (New York: Verso, 2002), page 103.
more than 400 college campuses: Liza Featherstone, Students Against Sweatshops (New York: Verso, 2002), page 103.
“We were a bunch of shoe geeks…”: Ravina Shamdasani, “Soul-Searching by ‘Shoe Geeks,’ Led to Social Responsibility,” South China Morning Post (Hong Kong), May 17, 2001.
Oregon allowed the Stanford marching band: Ted Brock, “Oregon Fans Yell Foul, Stanford Banned,” Los Angeles Times (Los Angeles, CA), November 1, 1990.
Marc Kasky had learned: Kasky v. Nike, Inc. (2002), Superior Court of the City and County of San Francisco, No. 994446, David A. Garcia, Judge.
“Nike makes a very good product”: Steve Rubenstein, “Marc Kasky: S.F. Man Changes from Customer to Nike Adversary,” SF Gate (San Francisco, CA), May 3, 2002.
Nike then appealed to the U.S. Supreme Court: Linda Greenhouse, “Nike Free Speech Case is Unexpectedly Returned to California,” The New York Times (New York, NY), June 27, 2003.
The settlement which left intact: Adam Liptak, “Nike Move Ends Case Over Firms’ Free Speech,” The New York Times (New York, NY), September 13, 2003.
“as invisible and unwatchable…”: E.J. Schultz, “See the Anti-Smoking TV Ads Big Tobacco is Forced to Run,” Ad Age, November 22, 2017.
the formation of Sitemex: Associated Press, “Labor: Workers at Mexican Nike Factory Plan to Unionize,” Kitsap Sun (Bremerton, WA), September 28, 2001.
“I was the kid that helped…”: Joey Harrington, “Perceptions of Perfection,” TEDxPortland, May 17, 2016.
“For any kid in the country…”: Associated Press, “On Eve of Big Game, Ahmad Rashad Recalls His Days as a Duck,” ESPN, November 10, 2006.
Chapter Seven
On an otherwise ordinary Saturday: Josh Moyer, Dan Murphy, and Mitch Sherman, “Joy and Pain: The Miracle at Michigan,” ESPN, September 24, 2014.
“…never before in my life…”: Josh Moyer, Dan Murphy, and Mitch Sherman, “Joy and Pain: The Miracle at Michigan,” ESPN, September 24, 2014.
“So many things had to…”: Josh Moyer, Dan Murphy, and Mitch Sherman, “Joy and Pain: The Miracle at Michigan,” ESPN, September 24, 2014.
When his $1-million contract with Washington: Associated Press, “Neuheisel Goes Back to Boulder After Bitter Departure,” The New York Times (New York, NY), September 17, 2000.
It was driven, in part: University of Oregon Archives Department, Bowl Championship Series correspondence, 13.083.A, Box 3, files 7 and 8; revenue and expenses elements, file 11.
Before long, college football: James K. Gentry and Raquel Meyer Alexander, “From the Sideline to the Bottom Line,” The New York Times (New York, NY), December 31, 2011.
when Neuheisel’s first University of Washington contract: Associated Press, “Just Don’t Do it, Neuheisel: Ethics Board Nixes Nike Deal,” Kitsap Sun (Bremerton, WA), May 5, 2001.
“We do not know…”: Ken Armstrong and Nick Perry, Scoreboard, Baby: A Story of College Football, Crime, and Complicity (Lincoln: Bison Books, 2010), page 136.
Neuheisel was enjoying a leisurely game: Nick Perry and Ken Armstrong, “Convicted of Assault and Accused of Rape, Star Player Received Raft of Second Chances,” Seattle Times (Seattle, WA), January 27, 2008.
“I thought he should have been charged”: Nick Perry and Ken Armstrong, “Convicted of Assault and Accused of Rape, Star Player Received Raft of Second Chances,” Seattle Times (Seattle, WA), January 27, 2008.
“Things like this just blow me away”: Austin Murphy, “Make Way for the Ducks Wild Uniforms, Space-Age Lockers and a Stunning Win Over Michigan,” Sports Illustrated, September 29, 2003.
“Just because we have a nice locker…”: Austin Murphy, “Make Way for the Ducks Wild Uniforms, Space-Age Lockers and a Stunning Win Over Michigan,” Sports Illustrated, September 29, 2003.
“We’ll market you in ways no one ever imagined”: Austin Murphy, “Make Way for the Ducks Wild Uniforms, Space-Age Lockers and a Stunning Win Over Michigan,” Sports Illustrated, September 29, 2003.
“dispel some prevalent misinformation…”: University of Oregon Archives Department, 13.083.A, Box 10, files 5 and 6.
“Locally, the symbolism…”: University of Oregon Archives Department, 13.083.A, Box 10, files 5 and 6.
“It’s difficult to understand…”: University of Oregon Archives Department, 13.083.A, Box 10, files 5 and 6.
“Hopefully Clemens said”: Austin Murphy, “Make Way for the Ducks Wild Uniforms, Space-Age Lockers and a Stunning Win Over Michigan,” Sports Illustrated, September 29, 2003.
“There are 28 bowls”: Richard Sandomir, “College Bowl Scene is Flush with Corporate Dollars,” The New York Times (New York, NY), December 28, 2004.
like Knight T. Boone Pickens: T. Boone Pickens, Boone (Boston: Houghton Mifflin, 1987).
“I don’t like that feeling”: Oliver Staley, “T. Boone Pickens: OSU’s Big, Big Man on Campus,” Bloomberg, April 15, 2011.
“They pandered to whatever Boone wanted:” Oliver Staley, “T. Boone Pickens: OSU’s Big, Big Man on Campus,” Bloomberg, April 15, 2011.
The BCS system was created: University of Oregon Archives Department, 13.083.A, Box 3, files 14, 15, 16, and 17; Box 4, files 1, 2, 3, 4, and 5; 10.091.A, Box 1, file 3; Box 3, file 3; Box 4, file 3; Box 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, and 12, file 54.
“Our preference, Cowen said”: Chris Dufresne, “Have-Nots Are Uniting Against BCS,” Los Angeles Times (Los Angeles, CA), July 23, 2003.
“face up to the reality”: Harvey Perlman, email to Dave Frohnmayer, February 16, 2004.
When Phil Knight stepped down: Associated Press, “Nike Co-Founder Knight Steps Down as Chief Executive,” The New York Times (New York, NY), November 18, 2004.
Knight was ready to help build: Frohnmayer’s new basketball arena: Anonymous author, “Frohnmayer Oks New Arena,” Inside Oregon: Newsletter of the University of Oregon, August 6, 2003.
Frohnmayer sent Knight a fax: Handwritten note alongside a photocopied newspaper editorial, with a UO cover page, faxed to Phil Knight (FAX: 503-644-6655) on November 22, 2004; Author’s interviews.
offensive coordinator named Chip Kelly: University of Oregon Archives Department, sports information and media guides, 2007–2011.
“When we started this offense”: Michael Sokolove, “Speed-Freak Football,” The New York Times (New York, NY), December 2, 2010.
“…we were dictating”: Michael Sokolove, “Speed-Freak Football,” The New York Times (New York, NY), December 2, 2010.
“I could do the best job…”: Kerry Eggers, The Civil War Rivalry: Oregon vs. Oregon State (Charleston: The History Press), 2014), page 391.
“hitting the sled until…”: Michael Sokolove, “Speed-Freak Football,” The New York Times (New York, NY), December 2, 2010.
“…I call it a no-breathing offense”: Michael Sokolove, “Speed-Freak Football,” The New York Times (New York, NY), December 2, 2010.
“It’s still football”: Michael Sokolove, “Speed-Freak Football,” The New York Times (New York, NY), December 2, 2010.
“to bombard our kids”: Michael Sokolove, “Speed-Freak Football,” The New York Times (New York, NY), December 2, 2010.
“It’s time for the athletic department…”: Billy Witz, “Off-Field Turmoil Causes Soul Searching at Oregon,” The New York Times (New York, NY), April 30, 2010.
“He can’t keep up”: Michael Sokolove, “Speed-Freak Football,” The New York Times (New York, NY), December 2, 2010.
In early 2005, the property Knight wanted: University of Oregon Archives Department, Arena File #1–#8, 10.091.A, Box 3, files 1, 2, 3, and 4; Greg Bolt and David Steves, “Legislators Demand Transparency from UO On Arena Project,” Eugene Register-Guard (Eugene, OR) May 25, 2010.
Chapter Eight
“Will you wear our shoes?”: Bud Withers, “New Cougars AD Bill Moos, WSU Stories Intertwined,” Seattle Times (Seattle, WA), May 8, 2010.
“…rather step in it…”: John Canzano, Bald-Faced Truth Podcast.
“I created the monster…”: Jim Moore, “How a Monster Ate Former UO Athletic Director Moos,” Seattle Post-Intelligencer (Seattle, WA), October 18, 2007.
Matthew Knight Arena: University of Oregon Archives Department, Arena File #1–#8, 10.091.A, Box 3, files 1, 2, 3, and 4.
He began by cleaning house: Jeff Manning, “Melinda Grier, Attorney at Center of Mike Bellotti Scandal, on the Way Out,” Oregonian (Portland, OR), April 22, 2010.
“enforcing the culture of secrecy…”: Stevie Duin, “Melinda Grier’s Brief Tenure as UO’s ‘General Counsel Emeritus,’” Oregonian (Portland, OR), August 27, 2012.
the John E. Jaqua Academic Center: University of Oregon Archives Department, 11.151.A, box 3, file 2; author’s visit to Jaqua Center and interviews with student athletes.
“We receive no funding…”: Rachel Bachman, “Oregon Athletic Department Uses State Money for Academic Needs Despite Claims of Self-Sufficiency,” Oregonian (Portland, OR), October 7, 2010.
the $68-million Football Performance Center: Greg Bishop, “Oregon Embraces ‘University of Nike’ Image,” The New York Times (New York, NY), August 2, 2013; author’s visits and interviews.
“We are the University of Nike”: Greg Bishop, “Oregon Embraces ‘University of Nike’ Image,” The New York Times (New York, NY), August 2, 2013.
“It’s the densest wood…”: Greg Bishop, “Oregon Embraces ‘University of Nike’ Image,” The New York Times (New York, NY), August 2, 2013.
packing his suitcase for a flight: Bill Graves, “The Rise and Fall of Richard Lariviere, University of Oregon President, Fired Monday,” Oregonian (Portland, OR), December 3, 2011; author’s interviews.
“I owe everything…”: Bill Graves, “University of Oregon President Richard Lariviere Finds Academic Goals Overshadowed by Sports Controversies,” Oregonian (Portland, OR), April 20, 2010.
“But it’s entertainment…”: Henry Stern and Mark Zusman, Willamette Week (Portland, OR), May 18, 2010.
“At that point, I realized…”: Laura Gunderson, “Matt Donegan, Who Turned Love of the Outdoors into Millions, Emerges as Oregon Leader,” Oregonian (Portland, OR), May 25, 2013.
“signature accessory The Hat”: Tamar Lewin, “University of Oregon President Is Ousted,” The New York Times (New York, NY), November 28, 2011.
“You are not qualified…”: Lynn Zinser, “After UConn Picks Coach, Donor Asks for His Money Back,” The New York Times (New York, NY), January 25, 2011.
“Do you think our university is getting better?”: William C. Rhoden, “UConn Probably Has No Second Thoughts in Booster Feuds, The New York Times (New York, NY), January 29, 2011.
“…the resources have helped them”: Greg Bishop, “Television Revenue Fuels a Construction Boom in the Pac-12,” The New York Times (New York, NY), November 29, 2013.
“We had to play catch-up”: Greg Bishop, “Television Revenue Fuels a Construction Boom in the Pac-12,” The New York Times (New York, NY), November 29, 2013.
few college football prospects: Chris Foster, “Lache Seastrunk of UCLA Bowl Foe Baylor Has Regained Stride,” Los Angeles Times (Los Angeles, CA), December 23, 2012.
talent scout named Willie Lyles: Gary Klein, “Lane Kiffin Claims No Knowledge of Alleged Violation,” Los Angeles Times (Los Angeles, CA), September 27, 2011.
“Willie said he was a trainer”: Joe Schad and Mark Schlabach, “Sources: Man Who Helps Ducks Probed,” ESPN, March 5, 2011.
LaMichael James rushed for 1,731 yards: University of Oregon Archives Department, sports memorabilia and media guides, 2011.
Nike desginer Tinker Hatfield: Donald R. Katz, Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams, 1994), page 5.
“What is a more visible way…”: Michael Kruse, “How Does Oregon Football Keep Winning?” Grantland, September 7, 2011.
“I really don’t know”: Ken Goe, “Ducks Depart Southern California, Rose Bowl Victory in Hand,” Oregonian (Portland, OR), January 3, 2012.
“We don’t run a gimmick deal”: George Schroeder, “Oregon 2011 Team Preview,” Sports Illustrated, August 10, 2011.
“I don’t know how it works”: Interview with Marcus Mariota, December 31, 2012.
“…Tim Tebow type of quarterback”: Chip Kelly, “Coach of the Year Clinics Football Manual,” 2011.
“We’re fast becoming people’s second-favorite team”: Darren Rovell, “The Incredible Rise of Oregon as a Merchandising Powerhouse,” ESPN, January 9, 2015.
Chapter Nine
Shortly after eleven on the morning of Saturday: Beverly Beyette, “Campus Crime Crusade: Howard and Connie Clery Lost Their Daughter to a Crazed Thief—Now They’re Angry and Fighting Back,” Los Angeles Times (Los Angeles, CA), August 10, 1989.
It was the happiest year of her life”: Ken Gross and Andrea Fine, “After Their Daughter is Murdered at College, Her Grieving Parents Mount a Crusade for Campus Safety,” People, February 19, 1990.
Sundays were an ideal time: Author’s interviews with current and former UO police officers.
“UO Sexual Violence Prevention Communications Plan March 2014”: Julie Brown email to Rita Radostitz.
“No one wants to talk to you”: Incident Case Number 14-04131, “Rape 1—Forcible,” Eugene Police Department, March 13, 2014, police report.
Altman’s fifteen-page contract: University of Oregon, fifteen-page contract for Dana Altman.
“The story broke Klinger broke”: Text message from Tobin Klinger to Julie Brown.
“We have counseling center staff…”: Andrew Greif, “Q&A: Oregon VP Robin Holmes Speaks on Rape Accusations and Oregon’s Response,” Oregonian (Portland, OR), May 8, 2014.
At the University of Oregon’s Counseling and Testing Center: Stokes and Morlok v. University of Oregon, et al. (2016), U.S. District Court for the District of Oregon.
“I am thankful that…”: Jennifer Morlok, open letter to Michael Schill.
Early in 2011, Lisa Thornton: Author’s interviews with Antonia Noori Farzan.
His work there sometimes veered: Nigel Jaquiss, “Reputation For Rent,” Willamette Week (Portland, OR), September 24, 2013.
“I guess I was kind of doping”: Mark Frohnmayer, “Amy Frohnmayer Winn,” September 2016, home video.
Dave Frohnmayer died in his sleep: Jeff Mapes, “Dave Frohnmayer, Former UO President and Oregon Attorney General, Dies at 74,” Oregonian (Portland, OR), March 10, 2015.
Knight announced the gift of $10 million: Andrew Theen, “Phil and Penny Knight Will Give $10 Million to Fanconi Anemia Research Fund Started by Frohnmayer Family,” Oregonian (Portland, OR), April 5, 2016.
Chapter Ten
Phil and Penny Knight Campus: Tobin Klinger, “Knight Campus news release,” October 18, 2016.
Thiel turned heads: Lora Kolodny, “Why a Nonprofit Backs Dropping Out of School: PayPal Founder’s Foundation Encourages Learning by Doing,” Wall Street Journal (New York, NY), December 18, 2013.
Knight pledged $500 million: Mike Rogoway, “Phil and Penny Knight’s Charitable Contributions Top $2 Billion,” Oregonian (Portland, OR), October 17, 2016.
“I was struck by how…”: Author’s interview with Thomas Hager.
President Schill gave no indication: “Science Talk Draws a Large Crowd to Hear About Knight Campus,” Around the O, May 15, 2017, Web site with embedded YouTube video: https://around.uoregon.edu/content/science-talk-draws-large-crowd-hear-about-knight-campus.
“We are hoping the state will provide…”: Dylan Darling, “University Breaks Ground on Knight Science Campus,” Eugene Register-Guard (Eugene, OR), March 3, 2018.
allowed Kavell Bigby-Williams: Author’s interviews, police documents, and public records.
His phone records which were: Kenny Jacoby, “Phone Records Contradict Oregon’s Stance on How Much Dana Altman Knew of Player’s Rape Case,” Sports Illustrated, December 7, 2017.
“What if I was asked by another reporter…”: Suhauna Hussain, “U. of Oregon Athlete Played a Season While Under Investigation for Sexual Assault,” Chronicle of Higher Education, June 22, 2017.
Dana Altman’s basketball team was not alone: Author’s interviews with an anonymous source inside the university administration.
PhD student named Erica Midttveit: Author’s interviews with Erica Midttveit.
“In this life…”: Mark Frohnmayer, “Amy Frohnmayer Winn,” September 2016, home video.
“Phil Knight and Nike…”: Eddie Pells, “Nike’s Knight is Oregon’s Chief Duck,” Associated Press, March 30, 2017.
The University of Maryland, for one: Marc Tracy, “Under Armour Seeks to Do for Maryland What Nike Did for Oregon,” The New York Times (New York, NY), August 25, 2015.