Jacob Burak is a Tel Aviv-based writer who draws from psychology, science and art to examine life and human nature. Since retiring from his business career in 2005, Burak has authored three other bestsellers: Do Chimpanzees Dream of Retirement (2007), Noise (2009) and Why Kamikaze Pilots Wear Helmets (2011).

Burak holds a BSc in Engineering and Management from the Technion and studied management at Harvard. He is active in social causes, including Round-up Israel, which enables credit card users to donate fractions of their purchases, and formerly chaired the Midot organization that rates the effectiveness of NGOs. In 2013, Burak founded Alaxon a digital magazine featuring articles on culture, art and popular science, for which he writes regularly.