CONTENTS

Notes on contributors  ix

Acknowledgements  xvii

Using this book  xix

Part I Understanding semiotics  1

Introduction
Paul Cobley 3

1 Ancient semiotics
Giovanni Manetti 13

2 Semiotics of nature
Jesper Hoffmeyer 29

3 Umwelt and modelling
Kalevi Kull 43

4 Logic and cognition
Peer Bundgaard and Frederik Stjernfelt 57

5 Realism and Epistemology
John Deely 74

6 Peirce, phenomenology and semiotics
Nathan Houser 89

7 The Saussurean heritage
Anne Hénault 101

8 Sociosemiotics
Anti Randviir and Paul Cobley 118

9 Semiotics of media and culture
Marcel Danesi 135

10 Semioethics
Susan Petrilli and Augusto Ponzio 150

Part II Key themes and major figures in semiotics  163

References  359

Index  389