Thanks

Thanks to the many clients of ?What If! and other respected business leaders who have helped make my stories come alive and this book feel, I hope, so practical.

Thanks to the many ?What If!ers who helped me write this book – either through the many examples of your courage to try yet more new things, or your unflagging support and helpful comments. Thanks particularly to Barrie Berg, for such wise counsel, Andy Comer for the many edits and re-edits, Kirsty Johnson for designing her first book, Ben Stevens for managing some great photos, Alison Bowditch for pulling no punches, Sal Pajwani for many great ideas, Robin Price for ensuring I didn’t bankrupt the company, Leanne Gilbert for managing my time, Sarah Smith for her diligent research and Sarah Peachey for her eagle eye. Thanks also to the many ?What If!ers who allowed themselves to be photographed while at work.

Thanks to Holly Bennion and Jenny Ng at Wiley for keeping me on track.

Thanks to Jake Hilder of www.jakehilderphotography.co.uk for many of the photos.

Last but not least a huge thank you to my wonderful kids, Holly and Harry, and my wife Alice who never once mentioned how sunny it was outside or that just maybe I should take a break. Thanks for leaving me alone; without your support, belief and endless cups of tea I wouldn’t have got past Chapter 1.