A
About page 59-60, 92, 102
active readers 94-96
Advertiser page 63-65
advertising 13, 17, 40, 63-65, 76, 82 91, 101, 105
affiliate marketing 104, 108
alerts 100, 108
Apple 13, 19, 27, 42, 46, 104
apps 104
article 6, 78, so, 100, 106, 108
audience 6, 8-9, 22, 25, 27 32-34, 37 40, 42, 51, 55-57, 62, 66-67, 76, 78, 80 82, 84, 86-88, 104-105, 107
author 8-9, 52-55, 60
B
Bing 91
blogroll 62
Boer, Andrew 5-9, 33, 76, 78, 82, 86
book 30-31, 96, 102, 108-109
brand 11-19, 21-23, 25-34, 38-42, 48 50-51, 53, 59, 64-65, 71-72, 75-76, 78 80-82, 85-87, 89-92, 94-95, 98-104, 108
British Petroleum (BP) 16, 19
C
Callan, Robin 30,45, 53-54
Chic-fil-A 17, 19
Chiucini, Michela 27, 37, 44, 50-51, 54, 66
Coca-Cola 40, 46
colors 39, 42, 44, 46-47
comments 56-57 6i, 75, 94-95, 99-100
consistency 34, 39, 41, 44-45, 48, 57
consulting 102
Contact page 61-62
content 5-9, 27, 31, 36-37 40, 48, 50-51 54, 57-58, 62, 63-66, 72-74, 76-78 80-87, 91-102, 106-107
credibility 54, 60-61, 66-67, 74, 84, 87
D
design 12, 19, 25, 27 30, 34, 36-37 39-54, 66, 93
fonts 42, 44, 48, 109
layout 50-51
mistakes 29, 41-42, 51, 66
page 39, 44-47, 50-51, 59-66, 74
domain name 23, 25, 28, 34, 36-38, 109
E
e-book 102, 109
editorial calendar 57
Eisner, Andrew 33, 76-77, 86
F
fans 13, 30, 81, 92-93
Facebook 46, 57, 63, 76, 81-86, 93, 109
G
Gardner, Rosalind 29, 31, 52, 54, 82, 99
giveaways 96
Gmail 38, 84
Google 29, 58, 73-74, 80, 84, 91, 100, 104
Google Adsense 105
Google Reader 93
Google+ 76, 84
H
header 40
Huffington Post. 8, 19, 53
I
ideal customer 33
J
Johnson, Jay 93
Johnson, Zac 28, 86, 98, 108-109
K
keyword density 74
keyword stuffing 74
keywords 55, 72-74, 91, 100, 109
L
Linkedln 84
links 62, 72-74, 77, 86-87, 105, 107
logo 12, 19, 23, 27, 40-45, 67, 98-99
M
marketing 17-19, 22, 30, 32-34, 71, 76, 78, 82, 89, 104, 108
mission statement (brand promise) 34, 40
monetize 67, 86, 104
money 16, 19, 21, 23, 28-29, 38, 63-67, 75, 80, 86-90, 93, 98, 101, 104-106
Movable Media 5, 33, 76, 78, 109
N
networking 23, 71, 76-77, 84, 91
P
page views 93
passion 31, 46
personality 52-55
Pinterest 76, 84, 109
post 56-58
Pulizzi, Joe 27
R
Rapp, Emily 30-31
readers 5, 12, 18-19, 22-23, 25-27 29 33-34, 39-43, 46-48, 52-57, 59-63, 65 87, 77-78, 80, 81, 84-85, 87-90, 93-96 98-102, 105-107
Resources page (Links) 62
revenue 6, 21, 23, 64, 89, 98, 105
RSS feed 93, 96, 107
S
Sales page 65
search engine optimization (SEO) 55, 72-74, 77, 80, 91, 109
Smartphone 51, 107
social media 8, 19, 56, 60, 62, 71, 74, 76, 81-87, 91, 94-95
Starbucks 30
Strauss, Liz 53, 55, 108
Style 27, 30, 33-34, 36, 42-45, 54-56 86-67
subscribe 82, 93-94, 107
success 19-23, 30, 34, 41, 54, 64, 67, 82 86-87, 99, 107-108
surveys (polis) 95
T
tablet 51, 107
tagline 29, 34
topic 26, 29, 31-34, 36, 44, 54, 58, 62, 73, 75, 80, 82
traffic
TWA 15, 19
Twitter 57, 63, 76, 83, 85-86, 93, 96, 109
V
Video 33, 56, 73, 84, 104, 106-107
Visitors 19, 21, 25, 31, 40, 47, 59-60, 63, 74, 90-92, 100
W
Walmart 33
webinars 104
Wilson, Pamela 32, 34, 40, 46, 48, 56, 60, 77
Writing 52-55, 74, 80, 91, 105, 108
Y
Yahoo! 38, 46
YouTube 84, 109
Z
Zhivago, Kristin 12
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