Glossary
Affiliate program: a form of Web advertising that rewards affiliates, or those doing the marketing on their site for another company, for driving traffic to the advertiser or for subsequent transactions
Angel investors: individuals who are high net-worth investors and invest in business by looking for the highest return possible to compensate them for their risk
Annual: a plant that lives for only one growing season
Biennial: plants that live for two growing seasons
Bolting: when a plant flowers rapidly in response to a stressor
Commercial identifier: something that links your herb business and its products with some association (hopefully positive)
Exit strategy: the time period in which a venture capitalist wants to earn his or her money back and profit and move on to another business investment
Fallowed: a plowed field
Hydroponics: growing plants in water instead of soil
Liquidating: settling a company’s debts and conversion of any remaining assets to cash
Loamy soil: a soil mixture composed of sand, clay, silt, and organic matter
Perennials: plants that bloom year after year if grown in the right conditions
Rooting hormone: a substance that can stimulate root growth
Search engine optimization: a marketing vehicle used to increase a website’s ranks among search engines
Social bookmarking: users can share, organize, and search bookmarks of Web pages or articles in an online, public forum instead of simply on their browsers
Strobiles: flower clusters
Trade dress: using distinctive packaging, colors, shapes, and other objects on your product
Venture capitalist: someone who is a professional investor; this is a potentials source of funding for your new business
Wholesale: purchasing in bulk from a dealer