Chapter 7
Your Positioning Toolbox: Authority

‘The way to gain good reputation is to endeavour to be what you desire to appear.’

– Socrates

Content – contribution – authority

This Reputation Toolbox gives you 35 things you can do to position yourself favourably in front of your target audience. It's all about your content and contribution. If you need to, read the Authority Blueprint again to embed these principles of expert status.

Positioning your brilliance means telling people who you are, what you do and how you do it. You want to differentiate yourself and build credibility. It's no good being everywhere but having nothing to say. This is about messaging. Thought leadership. Content creation. Sharing your thoughts and your ideas. Positioning you as a player in your space.

The overall message here is become an authority. That's above and beyond doing a great job. Being good is a given. This is extra. It's what sets you apart from mere technical and functional competence. Without the right positioning, you can have all the profile in the world but you'd be saying nothing. This toolbox in five words: Create content. Become an authority.

1. Turn your weaknesses into strengths

This is a self-talk strategy to keep you confident. It recalibrates your personal dialogue and begins to correct what others might be saying about you. Look out for any words on the left side that you find yourself saying in your personal talk. Or you might consider whether anyone has ever used any of those words to describe you. Then replace them with the words on the right.

What you might say about yourself or what others might say about you	What you're going to replace it with, both in your own head and in their dialogue
Disorganized or Messy	Creative or Quirky
Shy or Quiet	Thoughtful or Reflective
Stubborn or Inflexible	Committed or Determined
Inconsistent or Flakey	Flexible or Open
Intense or Uptight	Single-Minded or Focused
Cold or Emotionless	Deep or Calm
Dull or Boring	Responsible or Dependable
Unrealistic or Impractical	Positive or Optimistic
Negative or Critical	Realistic or Practical
Intimidating or Arrogant	Assertive or Confident
Weak or Soft	Humble or Gracious
Indecisive or Hesitant	Patient or Contemplative
Impatient or Edgy	Passionate or Enthusiastic
Impetuous or Impulsive	Decisive or Quick-Thinking

Don't let anyone say negative things about you. If one person dislikes the fact that you work hard and long hours (perhaps they're jealous!) they may say you're ‘sucking up’ or making others look bad. Your reframe is that you're diligent and just wanting to do a good job. Remember: every weakness has a corresponding strength.

2. Become a thought leader

It's more than a buzzword or reputational ideal. Thought leadership is the systematic creation and positioning of useful content for a particular audience. You draw from your experience, your intelligence, your expertise. You give answers to questions that matter. You provide clarity in fog. And wisdom in folly.

There's a really useful guide to this stuff in the Reputation Vault. It's the Thought Leadership Manifesto. It's got great questions to ask yourself over becoming a thought leader, plus the kind of things thought leaders do. Might be worth a read.

3. Become an authority

Remember the different ways you can become an expert or stand-out authority from Chapter 5? Let's recap.

• The Creators. These people come up with new stuff. Or new ways of thinking about old stuff. They are thinkers and dreamers. They are inventors and makers. They initiate and originate. If you have a tendency to disrupt, you might choose the Creator route to establish your authority. The contribution of Creators is original and disturbing.
• The Networkers. These people are hubs and social magnets. They create value through connecting people to information, ideas and each other. They attract. They organize. They persuade. They convene. If you're a people person and want to become indispensable, this is your route. The contribution of Networkers is experiential and engaging.
• The Reporters. These people help everyone make sense of the world. They are knowledge organizers and content curators. They report. They research. They investigate. They become the authority because of their hunger for information and meaning. If you are naturally curious and a strong communicator, become a Reporter. The contribution of Reporters is expressive and meaningful.
• The Genius. These people have an exceptional natural capacity of intellect. Intelligence. Ingenuity. Mental giants. Their special gifts, flair and wizardry give them distinctive character and spirit. If you feel ‘special’ you can stand out. You're not quite a mutant or an abnorm, but you're out there in a beautiful way. The contribution of the Genius is brilliant and passionate.

Pick your lane, your best route to authority status. It's an incredibly powerful way to position yourself as the exceptional candidate, leader or expert in any given situation.

4. Write a manifesto

Remember the Tom Cruise movie ‘Jerry McGuire’. ‘Show me the money!’ might jog your memory. Central to the movie was the Manifesto for a new way of servicing sports clients. Manifestos can be written on various topics. We've got at least 20 of them in the Reputation Vault.

Manifestos tell your stakeholders what you're made of. They offer a deeper insight into your philosophies and ideas. They are a really powerful way for you to stand out in a crowd.

5. Use your email signature

Everywhere your name appears, it's a chance to reinforce your personal brand. With the billions of emails flying around, your email signature (what you put at the bottom of each one) is a useful positioning tool.

Include as much info as you can. Any tag-lines, core messages and ‘unique value propositions’ remind people what you do really well. Perhaps add a testimonial or quote from a satisfied stakeholder. You could add a ‘call to action’ by asking people to check out a book or blog that you've written.

Make your website name and email address consistent. Don't waste a branding opportunity by just signing your name. You could also have different email signatures that you insert depending on your audience. It keeps your emails personal, relevant and professional.

6. Take control of conversations

If you find some conversations getting away from you, it's time to take charge. There are three main dynamics in a conversation: seniority, passion and expertise. Any one of these will give you the edge. Any two will give you ultimate control.

As an example, senior people usually talk more, challenge more, interrupt more and direct conversations more. They ask the questions and pick the topics of conversation. If you're not senior but you want to gain control of a conversation, maybe to communicate your ideas, you can nullify seniority with passion, enthusiasm and emotion.

Witness the impact of a moving speech, a tear-jerking song rendition or a zealous salesman. Couple this with some knowledge or expertise and you can soon take command of a situation. When positioning your authority and influencing power players, leverage your expertise with emotion and you'll hopefully gain more control in your conversations.

7. Articulate your points of difference

What are your PODs? When you talk about the same stuff your rivals talk about, you sound just like them. These are called Points of Parity (POPs) – the stuff you have in common with others. PODs give people a reason to switch or choose you.

Anything you can do that's unique or distinctive gives you a POD. If there are too many POPs or similarities, you're simply a ‘me-too’ proposition. You also can't be too differentiated or you'll be perceived as too radical, too ‘out there’ and possibly not covering the core needs for the target market.

If you have a POD, don't just mention it. Exaggerate it. Talk up the benefits of it and explain why it makes you the stand-out choice in any given situation. So your language should be ‘yes I do that too, but I can also offer you this…’.

8. Articulate a distinct viewpoint

Try to sound and look a little bit different to your peers. It's a subtle yet effective way to stand out. You don't have to swim against the tide and be totally opposite. But coming at things a little off-centre can get you noticed.

Look for opportunities to question, challenge and pivot away from the mainstream. Your contribution will be noticed for being different, even if it's misunderstood or disagreed with. And if you communicate with confidence and vigour, you might just bring a few round to your way of thinking.

9. Leave out ‘nothing words’

To communicate ‘authority, you’ve got to sound right. What dilutes your impact are the many ‘nothing words’ that have crept into people's everyday language. Here's a list of the most common

• Literally …
• Obviously …
• Basically …
• I mean…
• Probably …
• Kinda (kind of)…
• I think …
• Erm …
• Like …
• Sort of …
• You know …
• You know what I mean …?

All of these extra words drown out your key message. You don't write like that, so why speak like that? They add nothing. They take away attention from your main words.

Maybe you get lazy. Perhaps you're so scared of losing control of a conversation that you fill any pauses with nothing words to keep talking. Either way, it's not good for your positioning. Stop it.

10. Stop saying 'you're welcome!'

This seems an odd tactic for building your reputation, so let's explore. Often the best way to build your good name is to lock in value when you create it. In other words, if you do something great, don't play it down.

Here's how it works. When clients tell you you've done a terrific job, you'll probably reply – ‘you’re welcome' or ‘it's nothing’. Worse, you tell them ‘no problem’. When really it was a big deal, and you did put yourself out!

If you move heaven and earth for them, and tell them it was nothing, you do your reputation no good at all. Capitalize on these opportunities to let people know you've really gone out of your way for them. Don't say ‘you’re welcome' anymore. Instead, use something like ‘I really appreciate you saying that – I wouldn't do that for everybody’ or ‘That's okay. I’m sure you'd do the same for me if you had the chance.'

11. Ask great questions

It's said you can tell more about a person by the questions they ask than the answers they give. You can show your brilliance or your ignorance with a question. That's why you need the right and the best questions.

They say wherever you want a conversation to go, the right question will take you there. The ability to ask insightful questions cuts across the credibility gap. That's the chasm created by senior people when they look down on young people.

If you find yourself being judged by those crusty, superficial, dark-suited men (yes it's mostly men!) then speak less, listen more and ask great questions. They'll soon start taking you seriously.

12. Develop power scripts

Craft and use great questions and also have strong answers ready for tough questions. The worst time to think of the best thing to say is as the words are coming out of your mouth. If a conversation has something at stake, you should prepare for it.

The best sales people, the best parents, the best leaders, the best managers – they all have certain scripts, questions and phrases that they use over and over again. They may not realize it, but they know deep down that these words get results. Perhaps you already have some killer phrases that work for you in particular situations.

Power scripts open doors and create opportunities. They diffuse situations and influence people for your benefit. They give you an unfair competitive advantage because you're ready with the right line at the right time.

Some people think scripts are too, well, scripted. But if there's a killer word, phrase or question that will unlock a particular opportunity for you at a particular time, then why bother making it up on the spot? Use what works.

The problem people have with scripts is that they sound like a script. So say them naturally, and nobody will ever know that you prepared it in advance. A power script is the right words said at the right time to deliver the right result, prepared in advance and delivered in a natural yet compelling way.

The right word said at the right time to the right person can open a world of opportunities. Here are some opportunities to use power scripts:

• Saying ‘no’ to people.
• Giving your elevator pitch (your answer to ‘what do you do?’).
• Objection handling in sales.
• Job interview questions and good answers.
• Dealing with difficult staff and colleagues.
• Crucial conversations with superiors.

There are so many critical situations that you can't afford to leave to chance. Your reputation could depend on it. If this topic really interests you, we've done you a Power Script Manifesto in the Reputation Vault. Check it out.

13. Speak in public

Any Q&A sessions, panels, discussion groups, conferences or association meetings you can speak at, do it. Speaking is fantastic for your profile because you can market yourself ‘one to many’ versus ‘one to one’ as in a networking scenario.

Speaking is also great for your credibility and authority because very few others actually want to do it. They admire you for being up there AND they admire you for what you're saying. Double positioning bonus. Speaking is good for many reasons. Do it more. Do it well. Someday people will actually pay you for doing it!

14. Focus your efforts

It's hard to be everything to everyone. You perhaps already know that the word ‘focus’ nicely equals ‘Follow One Course Until Successful’. Where you apply your best thinking, your strongest pressure, your greatest effort is where you'll have the biggest impact.

Beware spreading yourself too thinly. You'll see later the power of niching. Any kind of focus prevents you from becoming a generalist. You want specialist status. That's what commands respect and authority. Have more discipline in saying ‘no’ to a few things. That way you can focus more.

Finally on focus. Beware your biggest enemy. Distraction. Stay on the Yellow Brick Road. Venturing off the path is only going to get you there slower, if at all.

15. Say 'no' to the good

This comes from a quote from leadership guru John Maxwell. ‘Say no to the good so you can say yes to the great.’ Try saying ‘yes’ to ordinary tasks, ordinary people, ordinary opportunities. You'll soon be so busy and blinkered that you (a) won't even see the extraordinary stuff and (b) won't have the bandwidth to do anything about it if you do.

When you hang out with the wrong people, doing the wrong stuff, you get dragged down. Gossip. Distraction. Mediocrity. Poor health. None of this earns you career capital. Be strong. Say ‘no’ to some of the good stuff so you're ready and waiting for the great stuff.

16. Craft strong elevator pitches

The ‘what do you do?’ question will come up in 98% of conversations with a stranger. You need a good reply. This is your elevator speech or pitch – a short phrase that takes seconds to say but will get you noticed and remembered. If you know it's coming, get your pitch ready. A variety of answers for different audiences, situations and time lengths is vital for any respected networker and reputation builder.

When people ask you what you do, you've got one shot to make an impression. This may stay with them forever or they may forget about you in seconds. When people ask you what you do, they're actually asking you who you are and how you make a difference. Have a number of strong answers that you've created in advance for key situations and audiences.

The best pitches involve stories and examples of:

• what you've done that made a difference
• why you're better or different
• why clients, customers or employers choose you
• what you're currently working on
• your areas of speciality or expertise.

These are the most powerful pitches you can deliver because when you relate instances like this, people (a) remember them and (b) pass them onto others. That gives you great positioning and authority.

17. Work a niche

It's harder to be an authority in everything and for everyone. See if you can establish some kind of niche. There are many ways to niche. By what you do. By how you do it. By who you do it for. And by where you do it. Have a think about where you could narrow your focus to provide more meaningful content.

With no niche, you're a generalist. You really want to be a specialist. The narrower the niche, the smaller the audience. But the less the competition and the greater the ‘pre-eminence’. Be aware of who's doing what around you. Look for the gaps. That's where you'll make your biggest mark.

18. Create a new category

In a crowded, predatory marketplace, you're looking for a small slice of attention. You're looking to stand out in some small but significant way. Differentiate or lose, right? If you can be the first to cater to a new market, or the first to create an alternative service, then you are suddenly in a category with no competitors. It may only be a case of adjusting or customizing your existing skills or approach rather than doing something entirely new.

Creating a ‘category of one’ is a clever reputation-building strategy because it positions you differently. It eliminates the crowd and rarefies the competitive atmosphere.

• So could you be the first, best, cheapest, latest, oldest, newest, fastest, closest, biggest, smallest or safest?
• Are you the most entrepreneurial, radical, convenient, innovative, experimental, strategic, thorough, global, positive, relationship-based, profit-centric, results-focused or customer-led?
• As well as the stuff your competitors do, are you also an author, thought leader, innovator, campaigner, speaker, coach, mentor, consultant, connector, philanthropist or problem-solver?

You've got to have some edge. Some hook. Something to set you apart. Only needs to be slight. Just enough. Enough to make people choose you, think of you, bring you into their mind, go for you instead of your competition. That's what creates an outstanding reputation.

19. Craft your back story

How did you come to be where you are? This is your back story. Your personal narrative. It's what gives you the credibility to step out and speak with authority. People will be interested in your story. Your highs and lows. Your milestones. Your struggles.

Your back story makes you human. People will relate to you and like you even more. You'll tell them your why – why you got into this game and why you love it so much. You'll show them why you know so much about your areas of expertise. You'll share your personal stories of breakthrough and your incredible ideas. You'll chart your course from zero to hero. Shallow to deep. And they'll love you for it.

20. Promote yourself elegantly

Sometimes called ethical bragging, when you can elegantly and subtly promote yourself, you underline your credentials for greatness. People like winners, so downplaying your achievements will hurt you.

Obviously you don't want to sound like an arrogant jerk or big-headed show off. There is a time and a place for blowing your own trumpet. When people ask you how things are going – that's a good opportunity to share what you've been working on and what you've achieved. Telling stories to illustrate how you came through is also a subtler way.

If this is a problem for you (and it tends to trouble women more than men) then we've done you a Self-Promotion Manifesto with lots of useful tips on ethical bragging and elegant personal marketing. Check it out.

21. Know what you're worth

Have you ever stopped to think about your hourly or daily rate? Not what you charge out to clients, but how much you get paid by your company. It's a good calculation, because it will tell you how much of an authority you are.

There are approximately 250 working days in a year. If you earned $4,000 per day, you would reach the million-dollar mark each year; $400 per day is $100K per year. Building your reputation and amassing career capital will eventually increase what you're worth and grow your daily rate. Get in the habit of charging premium because that will create an expectation that you'll work hard to position yourself for the reward.

22. Widen your horizons

Every time you bring fresh ideas and perspective back into your company, you add value. You create career capital. You provide valuable ‘bring-back’ for your network. This contribution hopefully gets noticed by your stakeholders.

So widen your horizons and look more outward to see what you can learn from what's happening out there. You could start by following a few external thought leaders, business figures or companies on Twitter or LinkedIn. You could be meeting up with a few people in different industries and asking ‘what's new?’

Follow discussions, trends and statistics. Think about what's coming up on the horizon for your field, your profession, your industry. Comment on it. Write about it. This turns you into a thought leader.

23. Manage your online reputation

Back in the day, your hallway reputation was all that mattered. These days you've got a whole new world to take care of. Your online reputation is your ‘Google-ability’. You need to harness the power of the internet because, if you're not findable on Google, you're pretty much ‘career invisible’.

Where do you show up out there in the Internet of Things? Is there any bad or weak stuff out there? Can you push it down the Google pages with your good stuff so nobody sees it? We've done you a special Online Reputation Manifesto with the rules of managing your good name online. You'll also get lots of great tips for specifically harnessing and controlling the online space for maximum positive impact. Go to the Reputation Vault and download it now.

24. Adopt a noble cause

What's your big crusade? Your issue that you want to put right? Your burning passion? People are attracted to worthy causes and passionate ambassadors of those causes. You don't need to go all out by adopting a child in India, saving llamas in Tibet or halting corruption in the South American transport system.

Think what's wrong with your company or organization. Your firm. Your department or division. Your industry. Your profession. Your town or street. Your country. What habit, practice, procedure or policy needs changing? What document needs rewriting? What tradition needs abolishing or resurrecting?

Embracing an honourable and upright cause gains you respect, sympathy and attention. Your commitment and contribution to the fight is duly noted and gains you massive reputational points. Which is a nice bonus on top of the difference you're making to the world.

25. Play hard to get

Expensive, premium and rare things become more and more exclusive. The more difficult something is to attain, the more you value it. It's human nature. Of course, you want to be accessible and reliable. At the same time, sitting by the phone and picking it up after one ring shows you're not too unavailable.

Your authority status is underlined by you being hard to reach. By your full diary. By your list of commitments. You're in demand, remember. Positioning yourself as always ‘in play’ puts you in the middle of, rather than ahead of, the pack. Be a little more unattainable and your reputation might just go up a notch.

26. Decide MWR for each interaction

MWR is ‘most wanted response’. People who know what they want are compelling to watch. They usually get it too. Consider carefully what you want from every conversation, encounter, phone call, meeting, blog post or presentation.

MWR is specific. So what do you actually want people to think, do, feel and say next? When you're clear on your objective, you can be much more purposeful in leading them there. This is power positioning. People who persuade, influence and get what they want are usually considered authorities.

27. Get media attention

If you've dipped into the Profile Toolbox, you'll see some great tips on getting into print media and on radio and television. This is great for profile but also great for disseminating your opinions, ideas and arguments.

When you've got something to say or a contribution to make, you've got to let the world know. The media is great for that. Don't be overwhelmed. We're not talking national TV or press just yet. You can start small and local.

Contact local radio and TV stations or newspapers that serve small markets. They're always looking for story ideas and angles. Reach out to your network to see if any have media connections. As you become well known, you'll be more in demand for the higher profile opportunities.

28. Partner with VIPs

One of the most impactful ways to position yourself is to associate with powerful people. It's called the ‘Oprah Effect’. Just standing close to ‘celebrities’ suggests you're endorsed, vouched for and on par with them. You become their peer rather than their fan, at least in the eyes of others.

People like winners. And when you associate with winners, a little of the magic rubs off. Be courageous and reach out to the VIPs.1

29. Borrow the credibility of others

You know the power of getting around the right people. This is great for profile and also for authority status. It's said that authority is like glitter. Those who come in contact with it can't help but leave with a little on their sleeve.

You gain reverence and status by coupling with the leaders and influences in your world. You borrow some of their huge credibility until you have enough of your own. People think if you're hanging around with them, you must be just as good.

There are many ways to give back value to these demi-gods. There's a special Give Back Manifesto in the Reputation Vault with lots of tips on how to make influencers want to help you. If you can create a ‘value for value’ exchange, you're got almost instant authority.

30. Gather and use testimonials

Most people claim to be great at what they do. Yet it becomes hard to choose between truth and lies. Telling the world how good you are is one thing. Getting others to do that for you is quite another. And much more powerful.

What people say about you is ten times more effective than what you say about yourself. This third party endorsement or recommendation holds so much more power than your own claims. It gives you far more credibility. Others will always sell you better than you sell yourself.

There are plenty of people ready to lavish praise on you. But they won't do it unsolicited. Which means you need to ask. There are three ways you could do this:

1. Write to them. Send an email or LinkedIn message to a few key stakeholders or good friends. Ask them for an endorsement or recommendation of your expertise. You can even offer to do the same for them – a mutual back scratch.
2. Talk to them. Ask a few close people face to face if they'd consider doing you a testimonial about your work sometime. Then sit back and wait for it to come in. If they don't know what to say, you could always give them a few ideas or key phrases they may adapt. Best to stop short of actually writing it for them!
3. Wait for openings. Look for moments of truth when you can ask on the spot. For instance, when people thank you or say what a good job you've done, ask if they would mind putting it in writing. Better still, ask them to post it on LinkedIn so the world can see.

Letting other people do your talking is social proof and a very powerful expert trigger. Testimonials are clear evidence for your supremacy. Instead of waiting for it to fall into your lap, take an active role and gather as many honest and compelling testimonials as you can.

31. Create content

Beyond doing a stand-out job, content is your primary contribution to your authority status. Creating content simply means writing blogs, doing videos, creating podcasts and similar stuff to get your thinking out there. This could be online or in print or in person. Two quick tips2 on doing this right so it cuts through the noise and is valued by your audience:

1. Keep it evergreen. In other words, don't date it in a way that people reading down the road think it's irrelevant.
2. Repurpose it. One blog post can be carved up lots of different ways to leverage your efforts. This also gets the word out across different platforms. So it could be turned into infographics, tweets and recordings.

32. Create videos

More and more online searches are bringing up videos. The biggest search engine in the world (Google) owns the biggest video site in the world (YouTube). YouTube has over 3 billion searches every month, with hundreds of hours of footage uploaded every minute.

Everyone loves video. The vast majority of people online watch videos every day. According to Forbes, 75% of executives watch work-related videos on business websites at least once a week; 50% watch business-related videos on YouTube; and 65% of these people visit the mentioned website after watching a video. So if you can use videos to enthuse executives and grab attention, you're positioning yourself in front of a hungry crowd.

33. Go mobile

More than 50% of internet traffic is now viewed on a mobile device. What are you doing to access that audience? You've got to be present on all mediums. Getting good with the various mobile apps and technologies is vital for your continued relevance.

How good are you at creating content and keeping in touch ‘on the go?’ It's the future, particularly with the tech-savvy digital-native millennials coming through the employment pipeline. These people will rule the world soon. So let's serve them as best we can by getting on their wavelength and communicating to them using all the mobile tools at our disposal.

34. Create a COC

COC stand for conference, organization or community. People who create big things like this or make events happen are given huge authority status. This is contribution on a large scale. Putting on an awards evening, holding an expert summit, hosting a Q&A with a major industry figure. All of these big deals get you on the map.

Is there an organization or movement waiting to be started? What about a community you could get going? Where's the gap? The hungry crowd? What's missing out there that you could supply? Creating some kind of COC could cement your legacy and your reputation for years to come.

35. Own your reputation

Never be scared of calling yourself an expert or an authority. Whether you feel like it or not, you've got to own your space. You probably know more than 95% of people in your particular and specific area. So claim it.

Of course, even if you've put in years of delivering, learning, creating and contributing, you may still be reluctant to claim ‘stand-out’ status. Perhaps you're fearful of getting found out or letting people down. Maybe the pressure to deliver on bigger and bigger stages with more and more at stake scares you.

You'll grow into it. It may seem frightening now, but you'll get more and more comfortable in your brilliance. As you develop more career capital and a stronger reputation, you'll learn that people's perceptions are the reality. If they think you're the expert, then you are. So live with it!

Summary: Positioning board toolbox

The positioning part of building a reputation says that building a network and raising your profile are important. But having something to say completes the piece, educating others on your vision, insight and expertise. Beyond your initial circles of influence, you need some kind of platform for your thought leadership and achievements.

Your thoughts, ideas, knowledge, presence and other tradeable career commodities need putting out there. People need to know how good you are. This is the realm of authority status and producing content. There is a hungry audience just waiting for you. An audience that's just your size and wants just your take on just your kind of interests. It might not be a huge audience, but everyone starts small.

Even if nobody reads your stuff when you create it, you're building online credibility and thought leadership which adds to your overall reputation. This will get you noticed through purposeful personal marketing across a number of channels.

Positioning yourself is not just through your content. It's in the way you talk about yourself. The way you come over in conversations, language, interactions. You've got to walk the walk and talk the talk. Only then will people start to believe that you truly are the real thing. Which is what gets you hired, promoted and given the opportunities to do the work you love on your terms. #careercapital

Notes

1. Remember there's a great Give-Back Manifesto in the Reputation Vault with lots of suggestions to encourage powerful people to help you in return.

2. You can also find a Content Manifesto in the Reputation Vault, with lots more tips like this to help you create and market your ideas and your fabulous content.