‘Google vs. Evil’, Josh McHugh, Wired 11.01, januari 2003
The Google Story, David A. Vise en Mark Malseed, Macmillan, Londen, 2005
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, John Battelle, Nicolas Brealey Publishing, Londen, 2006
The Future of the Internet, and How to Stop It, Jonathan Zittrain, Yale University Press, 2008
Googling Security: How Much Does Google Know About You?, Greg Conti, Addison-Wesley, Boston, 2008
Planet Google: How One Company Is Transforming Our Lives, Randall E. Stross, Atlantic Books, Londen, 2009
What Would Google Do?, Jeff Jarvis, Collins Business, New York, 2009
De Google Code, Henk van Ess, Pearson Education, Amsterdam, 2010
Planet Multimedia 1995-2007
Wired en Wired.com 1995-2010
Cnet 1995-2010
Wunderloop-presentatie Behavioral Targeting, Bas Seelen, 2008
Zoekmachines: zoekt en gij zult vinden? Over de plaats van zoekmachines in het recht, Nico van Eijk, ISBN 90 757 27 399, Otto Cramwinckel Uitgever, 2005
Google Onderzoek 2010, InHolland, ‘Consumenten, Diensten, Adverteerders, News, Books’, Crossmediale Communicatie (Associate Degree) deeltijd, klas CCD1A, onder leiding van Ludo de Boo en Peter Olsthoorn, Netkwesties.nl, 2010
(Voor verdere voetnoten online: Demachtvangoogle.nl)