Zack O’Malley Greenburg is the senior editor of media and entertainment at Forbes and the author of four books, including the Jay-Z biography Empire State of Mind. His work has also appeared in the New York Times, the Washington Post, the Hollywood Reporter, McSweeney’s, and the Library of Congress. Greenburg has served as an expert source for NPR, the BBC, MTV, and CBS’s 60 Minutes. He has appeared as a speaker at SXSW, CES, TEDx, Harvard, and Yale. He lives in New York with his wife and cats.