1 React immediately.
Stay focused and visualize your goal. Reacting early and decisively in crowds affords you your best shot at survival.
2 Do not join the herd.
You cannot shop if you cannot see the merchandise.
3 Do not move toward the herd.
You risk being trampled if you try to thread your way through a stampede. If you are unable to get out of the way, wrap arms in tightly around your packages and let yourself be carried along as you work your way to the outside.
4 Maximize your movement options.
If you need to negotiate your way through a crowd, stay on the edge. Most shoppers will leave a few feet between themselves and surrounding walls, so you will have room to maneuver.