CONTENTS

Cover

Title Page

Copyright

Dedication

PROLOGUE
The Habit Cure

PART ONE
The Habits of Individuals

1. THE HABIT LOOP
How Habits Work

2. THE CRAVING BRAIN
How to Create New Habits

3. THE GOLDEN RULE OF HABIT CHANGE
Why Transformation Occurs

PART TWO
The Habits of Successful Organizations

4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL
Which Habits Matter Most

5. STARBUCKS AND THE HABIT OF SUCCESS
When Willpower Becomes Automatic

6. THE POWER OF A CRISIS
How Leaders Create Habits Through Accident
and Design

7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO
When Companies Predict (and Manipulate) Habits

PART THREE
The Habits of Societies

8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT
How Movements Happen

9. THE NEUROLOGY OF FREE WILL
Are We Responsible for Our Habits?

APPENDIX
A Reader’s Guide to Using These Ideas

Acknowledgments

A Note on Sources

Notes