CHAPTER FOUR

Made You Look!

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Now you have decided which words to use in your ad! You also need to choose a design that will make your ad persuasive. Your audience will see the design first. Then they will read the words.

Bold letters and bright colors get people’s attention. Picking the right picture to appear on the ad is another important step. Choose the design carefully. Don’t try to fit too many words and pictures into your ad. Try different styles until you figure out which one works best!

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