A life of Zen is a life where personal care is self-care and self-love. It is to honor one’s self through faith, virtue and deeds, wisdom, and gratitude. Some confuse the shedding of desire to mean denying themselves of goods of quality. Nothing could be further from Buddha’s way. It’s only when the price of a product is the basis of a purely envious purchase rather than the quality of a product that one would be in conflict with the practice of Zen.