Cast of Characters

Xerox Corporation

Joseph C. Wilson, chief executive officer (1961–1967); chairman (1966–1971)

C. Peter McColough, chief executive officer (1968–1982); chairman (1971–1985)

David T. Kearns, chief executive officer (1982–1990); chairman (1985–1991)

Jacob E. Goldman, chief scientist; founder of PARC

George White, assistant to Goldman

Paul Strassmann, information technology supervisor

Shelby Carter, national sales director

Don Massaro, head of Office Products Division after 1979

The Palo Alto Research Center
ADMINISTRATION

George E. Pake, director (1970–1978); head of Xerox research (1978–1985)

Robert Spinrad, director (1978–1982)

William J. Spencer, director (1982–1985); head of Xerox research (1985–)

Richard E. Jones, chief administrative officer

M. Frank Squires, chief personnel officer

Gloria Warner, secretary to Pake

COMPUTER SCIENCE LABORATORY

Jerome I. Elkind, laboratory manager (1971–1978)

Robert W. Taylor, associate manager

Butler W. Lampson, key contributor to the Alto personal computer, Ethernet networking system, laser printer, Mesa programming language, Dorado computer, Dandelion processor

Charles P. Thacker, designer of MAXC time-sharing system and Alto and co-inventor of Ethernet

Bob Metcalfe, principal inventor of Ethernet

David Boggs, co-inventor of Ethernet

Dick Shoup, inventor of Superpaint, pioneering video graphic device

Charles Simonyi, developer of Bravo word processing program with “what you see is what you get” (WYSIWYG) capability

Peter Deutsch, expert programmer

Ed McCreight, hardware designer of MAXC time-sharing system and the Alto

Ed Fiala, co-designer of MAXC

Ron Rider, designer of the research character generator, adjunct to the laser printer

John Ellenby, head planner of Futures Day presentation (1977), at which PARC technology was introduced to Xerox senior management

Charles Geschke, co-developer of Mesa programming language and Interpress page description language

John Warnock, co-developer of Interpress and other printing and page description systems

Severo Ornstein, supervisor of the Dorado computer project

SYSTEMS SCIENCE LABORATORY

William F. Gunning, manager (1970–1973)

Harold H. Hall, manager (1973–1975), later the first manager of System Development Division, established to commercialize PARC technology

William R. (Bert) Sutherland, manager (1975–1981)

Alan C. Kay, head of the Learning Research Group (LRG), conceptualizer of the “Dynabook” personal computer and Smalltalk programming language

Daniel H. Ingalls, LRG member, developer of “BitBlt” graphic program and principal developer of Smalltalk

Adele Goldberg, LRG member, learning specialist and co-developer of Smalltalk

Ted Kaehler, LRG member, co-developer of Smalltalk and “Twang” music program

Diana Merry, LRG member and co-developer of Smalltalk

Larry Tesler, LRG member, co-designer of Gypsy user-friendly word processing program and first PARC principal scientist to be hired by Apple

John Shoch, LRG member, inventor of the Worm

Tim Mott, co-designer of Gypsy

Chris Jeffers, childhood friend of Kay’s and “chief of staff” of LRG

Gary Starkweather, inventor of the laser printer

Lynn Conway, co-developer (with Carver Mead) of VLSI tools and technology allowing the design of highly complex integrated circuits on silicon chips

Douglas Fairbairn, hardware implementer of POLOS and co-designer (with Tesler) of the Notetaker portable computer

Bill English, head of POLOS (PARC On-Line Office System) group, early but unsuccessful multimedia office network

Bill Duvall, chief designer of POLOS

David Liddle, head of System Development Division after 1978, supervisor of the development of the Xerox Star, first fully realized commercial version of a PARC computer

GENERAL SCIENCE LABORATORY

Gerald Lucovsky, associate manager (reporting to Pake)

David Thornburg, scientist

David Biegelsen, scientist

OPTICAL SCIENCE LABORATORY (AFTER 1973):

John C. Urbach, manager

OTHERS:

Max Palevsky, founder of Scientific Data Systems (SDS), sold to Xerox in 1969

Rigdon Currie, chief of sales at SDS

Stewart Brand, founder of the Whole Earth Catalog and author of “Spacewar,” 1972 article in Rolling Stone that introduced PARC to the general public

Carver Mead, California Institute of Technology professor and co-developer of VLSI tools and technology at PARC

James Clark, principal inventor of the “Geometry Engine” graphics chip at PARC, founder of Silicon Graphics Inc. and Netscape Communications Corp.

Wesley Clark, pioneering designer of digital computers and consultant to PARC

Steven Jobs, co-founder and chief executive of Apple Computer