This first section of this book focuses on the initial research planning and design stages. The four chapters here will furnish you with valuable information about what research is all about and will hopefully help you to answer your own basic question of why you are doing all of this. These chapters remind you about the value of designing your research so that it can actually have an impact (Chapter 2) and of how to decide upon your research sample and how to recruit (and retain) your research participants (Chapter 3). Chapter 4 provides essential information about how to conduct ethical research, and Chapter 5 discusses how to choose and/or design research measures for inclusion in your study.