EVAN I. SCHWARTZ is the President of Creative Juice, LLC, which advises companies on how invention and innovation strategies can fuel market leadership and growth. Mr. Schwartz is a former editor at BusinessWeek, where he was part of a team that won a National Magazine Award. He is currently a contributing writer for MIT’s Technology Review.
Mr. Schwartz’s previous book, The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins, 2002), tells the story of electronic television inventor Philo T. Farnsworth. The book follows Farnsworth’s battle against RCA tycoon David Sarnoff, and shows how their clash symbolized a turning point in the way innovation happens in our economy. A Discover magazine top 10 bestselling science book, it has been optioned by Miramax for development as a feature film.
Mr. Schwartz’s first book, Webonomics (Broadway Books, 1997), anticipated the emergence of the Internet economy. It ranked among Amazon.com’s top 25 overall bestsellers for the year and was chosen as a finalist for a Global Business Book Award as well as a Computer Press Award. His second book, Digital Darwinism (Broadway Books, 1999), anticipated the Darwinian shakeout among the dot-com species and offered seven survival strategies. Also named a finalist for a Computer Press Award for nonfiction book of the year, it ranked among Amazon.com’s top 15 bestselling business books for the year, and it appeared on the New York Times’s extended bestseller list.
While researching and writing Juice, Mr. Schwartz served as a consulting editor for the Lemelson-MIT Program for Invention and Innovation at MIT’s School of Engineering. Mr. Schwartz received a B.S. in computer science from Union College in Schenectady, New York. He lives with his wife and two daughters in Brookline, Massachusetts.