WILLIAM ARRUDA is an executive coach, public speaker, and author. He combines his 20 years’ corporate branding experience, passion for human potential, and avid pursuit of innovation to help professionals stand out and expand their success. He is the founder of Reach, the global leader in personal branding and cofounder of the Reach Branding Club. JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts, and Starwood Hotels are just a few of the corporate clients for whom he’s delivered presentations and workshops on the transformative power of personal branding. William has appeared on BBC TV, the Discovery Channel, and Fox News Live. A sought-after spokesperson on career advancement, he has been featured in and written for the Wall Street Journal, Harvard Business Review, Time, Forbes, and many other publications throughout the world. He holds a master’s degree in education.
KIRSTEN DIXSON is an authority on building credible online identities for career success. She founded Brandego and is a partner in Reach. Kirsten is a contributor to more than 15 career books, serves on the board of The Career Management Alliance, appears nationally as a speaker, and is frequently quoted in articles about career-related technology. As one of the world’s first Reach-Certified Personal Branding Strategists and a Certified Job and Career Transition Coach, she has successfully helped hundreds of professionals market themselves for new careers. Kirsten earned a BA degree from Vassar College and a Certificate in Adult Career Planning and Development from New York University.
Go to www.careerdistinction.com/workbook for access to the Brand Assessment tool and the workbook!