Step One
EXTRACT—UNEARTH YOUR UNIQUE PROMISE OF VALUE

Extract

• Know Yourself to Grow Yourself
• Remember, It’s What They Think That Counts
• Define Your Brand Community
• Tell Your Brand Story

The Extract phase of the personal branding process lays the foundation for the rest of the process. It helps you uncover and understand everything about your personal brand and how your brand fits into the bigger picture. In the following four chapters, you will discover how to gather insights about your personal brand based on your own self-assessment and information from others. You’ll also identify your brand community and learn how to tell a compelling story that communicates your brand.