As any competent play-by-play man would, I’ve always considered myself duty bound to get the names right. I suppose that I ought to do the same here. I was born in Duluth, Minnesota, in July 1940 and was christened with the name Merton LaVerne Lundquist, Jr. For some reason “Uncle Merton” doesn’t have the same ring to it, does it? “Uncle LaVerne” would cause all kinds of confusion. Why my father, Merton LaVerne Lundquist, Sr., bequeathed that hefty name on me I’ll never know. Obviously, he was of good Swedish stock and he likely figured I’d grow up stout and strong as a result of toting that name around. That’s not quite the same as the legendary Johnny Cash and his song “A Boy Named Sue,” but that’s okay.
It could have been worse. Both my parents—my mother, Arda Christine, was Norwegian—came from a long line of really weird names, I mean really weird. My paternal grandfather was Ebenezer. My paternal grandmother was Edla. My dad was the oldest of five; he was Merton. There were also Clinton, Orvin, Roland, and Leona.
Dad was born in Kansas. His people were all farmers, wheat farmers, and they tried to eke out a living in the Dust Bowl days. He and my grandparents had some ambition for him beyond struggling. He was fortunate and smart enough to attend Augsburg College in Minneapolis. He had his sights set on becoming a Lutheran minister. Between completing his four-year degree and starting seminary, he attended the Lutheran Bible Institute. It was while there that he met my mother. By the time I came along in 1940, they’d been married for a year. I’m an inveterate pack rat, and I must have inherited that trait from my parents. At some point years later, they showed the receipt for my delivery—twenty-five dollars. After serving as a student pastor for three months in Duluth, Minnesota, we settled in to live in Rock Island, Illinois, where my father attended seminary at Augustana College. He graduated on D-Day, June 6, 1944, and was assigned to Zion Lutheran Church in Everett, Washington.
My earliest memories are of the cramped parsonage we lived in. It was adjacent to one of the two churches he served, the one in downtown Everett. The other was in nearby Lake Stevens. My father was very present in my formative years since his office was just a few steps from our home.
One Friday afternoon in 1947, I stepped out of the parsonage with my father to run a weekly errand with him. The state of Washington was still dominated by the logging industry, and the smell of fresh-cut cedar and spruce battled, and took a whipping from, the chemical odors coming from the pulping operations at Weyerhaeuser Timber and others. Eyes blinking against the stench, we headed to the studios of radio station KRKO at the outskirts of town. The studios were in a small, squat, garage-like building, and out in front stood a large tower, the transmitter that broadcast the signal throughout much of Snohomish County at 1380 on your radio dial. As part of KRKO’s programming they did public service announcements, and my dad was there to deliver the church notes. The First Baptist Church was hosting a potluck dinner; the Luther League—our church’s youth group was meeting at seven thirty Sunday night, that sort of thing. We stepped into the cozy quarters of the radio station, and my eyes were instantly drawn to a man wearing headphones behind a glass partition. In front of him hung a microphone that craned out from a large black metal console with illuminated dials, switches, and other mysteries. I was enthralled. I could smell superheated dust and cigarettes. A man wearing spectacles and a white shirt and black tie sat squinting at some copy as he read the news. I saw his lips moving but it took a few seconds for the sound to come out of a nearby speaker. The Cleveland Indians had signed Larry Doby. Following Jackie Robinson’s breaking of the color barrier, Doby would be the first African American to play in the American League.
To that point, radio had figured largely in my life. I know that many of you might not be old enough to recall pre-Internet and pre-smartphone existence, but once upon a time the only moving images we saw on-screen were in a movie theater. For news, sports, and entertainment, we relied on sound waves only. Though my father made very little money, we did have two radios. A smaller version about the size of a toaster oven sat on a kitchen counter. A larger wooden console Motorola radio stood in the living room. The furniture there was arranged around the radio so that, strangely but typically, we could have a good view of the cabinet and its speakers. Ralph Edwards’s Truth or Consequences, The Roy Rogers Show, and, of course, The Jack Benny Program were all popular in our household.
Of equal interest to me was the Mutual Radio Major League Baseball game of the day. The play-by-play man was Al Helfer, a name that likely won’t ring many bells, though he was one of the giants of his day. At the time guys like Red Barber and Mel Allen, who were the first two recipients of the National Baseball Hall of Fame’s Ford C. Frick Award—the greatest honor a baseball announcer can receive—had huge followings in New York. That was their local market. Al Helfer’s voice went nationwide, reaching many more people.
Radio always fascinated for its ability to bring distant events near to us, into our living rooms and kitchens. As I sat there and listened to live sporting events, it was difficult for me to fathom the technology that it took that allowed me to hear simultaneously what was going on thousands of miles from my home in Everett. On a Saturday morning, I could tune in and listen to a man in South Bend, Indiana, describe the arc of a football field goal attempt. Fridays I could hear a man describe another arcing ball—a long drive over the Green Monster in Boston’s Fenway Park. I’d sit there and visualize the path those balls traveled through sunlit skies, the roar of the crowd tickling my stomach, and marvel at the world we lived in.
Family legend has it that—and I have to believe it to be true because my parents would never lie—my interest in play-by-play men began long before I pursued any job in the field. We were only thirty miles from Seattle and today Everett has been subsumed into the large Seattle metro area, but back then it seemed like a far-flung outpost. We weren’t so far away that we couldn’t tune into KRKO to listen to the Seattle Rainiers’ broadcasts. The Rainiers were a Triple-A minor league affiliate of the Chicago White Sox. They played in the Pacific Coast League along with teams like the Hollywood Stars, the Los Angeles Angels, and the Portland Beavers. KRKO was part of the Seattle Rainiers baseball broadcasting network. We got the broadcast each night of the season, and Leo Lassen’s voice became as familiar to me as anyone’s in my circle of family and friends. According to my folks, I would stand in the kitchen with an upturned broom in my hands serving as a microphone and imitate Leo Lassen in my high-pitched pipsqueak squeal.
I enjoyed sports of all kinds and participated in as many of them as I could. As much as I loved listening to baseball games, my passions were unrequited. In Everett and later on as we moved to Austin, Texas, in 1952, I played a fair amount of sandlot and organized ball. I was the unlikely combination of catcher and second base. I was a little guy, only reaching five feet three inches in height by the time I started high school. I couldn’t hit a lick, especially breaking balls. I once struck out fourteen times in a row. Upon making contact, a weak dribbler to the pitcher, I received a standing ovation from the guys in the dugout. The writing was in the batter’s box dirt, and any dreams I had of playing the game seriously were swept away well before they could fully form.
That was no real heartbreak, really. Basketball captured my imagination and passion in a way that baseball didn’t. Baseball was great to listen to, but its stop-and-start nature didn’t entice me the way that the more continuous action of basketball up and down the floor did. I liked its combination of set plays and improvisation. I also developed a fondness for the game because of my exposure to another, more enticing phenomenon coming on the scene in my last days in Everett. A block away from our church/home on Colby Avenue was a Sylvania store. They sold radios primarily and, toward the end of our eight-year stay in Everett, televisions. The vast majority of people in Everett couldn’t afford a luxury item like a television, which was about one-third the price of a new car.
Recognizing this, the owners of the Sylvania store put a DuMont console model at the front of the place. It faced out toward the sidewalk and the large glass storefront afforded a view of the roughly ten-inch screen. Undeterred by that small view, each Friday or Saturday night somewhere between ten and twenty Everett residents gathered to catch a glimpse of the flickering black-and-white spectacle. Of course, I was as fascinated as everyone else and was grateful for every opportunity afforded to me to gather there with the others. They were few and far between, what with schoolwork and the rest, but that indelible vision of the future was powerful. I can’t say that I was wise enough to predict just how much impact that device would have on the world generally and me specifically. Still, the same principle applied to television as it did the radio. It brought the world and its people and events closer to me.
Most often when I got to go and watch, it was to see the University of Washington Huskies basketball team take on one of their Pacific Coast Conference rivals. They had two stars. Bob Houbregs went on to play in the early days of the National Basketball Association. But the guy I really admired, because he was relatively small and quick like me, was Joe Cipriano. “Slippery Joe” went on to coach the University of Nebraska Cornhuskers and one of my earliest jobs in television in Austin was covering the University of Texas (UT) Longhorns. I idolized this guy as a young man and not too many years later, when Nebraska played at Texas I was interviewing him at the Villa Capri Hotel in downtown Austin a few hours before tip-off. Small world.
Sports and broadcasting are, obviously, intertwined in my mind. During my formative years, my imagination was captured by another larger-than-life figure who ran up the middle of our living room on Saturdays. His exploits were captured by another great storyteller. I became initially a fan of Southern Methodist University running back Doak Walker through the descriptions of Bill Stern. He was the play-by-play man on national radio college football broadcasts. Later on, I’d get to meet them both, and Doak played a big role in my development as a broadcaster. In his football-playing days, Doak won the coveted Heisman Trophy as the nation’s best player in 1948. Doak was truly a do-it-all player. This was the World War II era, when many young men who otherwise might have played in college put in their time in the military. In fact, Doak left SMU for the 1946 season to serve in the Merchant Marine. When he won the Heisman in 1948, he gained 532 yards on 108 carries for a 4.9 per-carry average—not huge numbers, but you have to keep in mind that he also threw for six touchdowns as a halfback and went 26 for 46 with 304 yards gained on those passes. He also caught 15 passes for 279 yards and three touchdowns. Defensively, he was responsible for three interceptions. On special teams, he had a 42.1-yard average punting the ball. He also was the team’s placekicker. Along with his 11 offensive touchdowns, his kicking brought his points total to 88. He also served as the team’s punt and kick returner. Given all that, his name came up quite a bit during Bill Stern’s calling of the game. No wonder I idolized Walker.
During the fall football season, a group of friends and I would gather on a vacant lot next to the church to play tackle football. We’d be out there for an hour and more. We played without pads, but I had my own uniform: blue jeans, tennis shoes, and a T-shirt. On the back of my shirt I’d stencil in Doak’s number, 37. If anybody else showed up and had that number, I’d get real angry. That was my number. That was Doak’s number.
Doak went on to enjoy a brief but outstanding five-season professional football career with the Detroit Lions. In that span he earned All-Pro honors and won two NFL championships. He was later inducted into both the college and pro football halls of fame. Eventually an award for the best collegiate running back was given his name. I’ve had the privilege of being present for a number of those presentations in Dallas. That meant a huge amount to me, especially given our later association. Doak was a quintessential Texan. Handsome as a Marlboro Man, so polite that he wrote a thank-you note to the Associated Press for naming him an All-American, he was the proverbial man that every woman wanted to date and every man wanted to be best friends with. I idolized him as a youngster and treasured his friendship later on. Not everyone lives up to their press billing (Doak’s likeness appeared on nearly fifty magazine covers, including mainstream ones like Look and Life) but Doak was that rare public figure.
Our family’s 1952 move to Austin was fortunate, and Texas has figured large in my life. I left behind some good friends, but I gained a whole lot more in return. Austin, of course, had no professional sports teams. The world was hung from one prong of a Texas Longhorn bull. So, at the end of sixth grade, when my father was reassigned to Austin, I became steeped in UT sports. By that time I was the oldest of four children. My three younger brothers all had been born while in Washington State. Today I think back and imagine we were a handful for my mother, but you wouldn’t have known it from her demeanor. She was always as calm as could be, and no matter what her sons got up to, school activities or some such, dinner was always on the table at six thirty. The vast majority of the time, we were all gathered together for that meal.
After our move to Austin, I attended University Junior High School, on the campus of the University of Texas. That name was quite a mouthful, so we called it UJH. Lessons come in many forms, and I quickly sized up my chances of playing football at UJH—they were as small as I was. Still, I wanted to be involved, so I got myself a job as one of the water boys for the squad. I know that position can make you the butt of jokes and the object of derision, but I never experienced any of that. I wasn’t too proud to admit that I wasn’t capable of playing the sport. I wasn’t so vain to believe that contributing to the well-being of the team was beneath me. In my family, being of service was a noble calling, and my parents would never cotton to any form of sloth. Be of use was a lesson instilled in all of us. Though it wasn’t one of the seven deadly sins, not carrying your weight, be it with a water bucket or some other way, was no way to live your life. For those reasons, I also ran for school office and became a cheerleader my senior year in high school.
I also got a chance to play basketball at UJH. I made the squad but only saw playing time in the waning seconds when the outcome, good or bad, was already well in hand. I was okay with that. I had no delusions of grandeur. I loved being a part of the team and worked hard in practice. I briefly “ran” track and field. I finished seventh out of eight runners in a 100-yard dash. As hard as I tried to churn my legs on that cinder track, I produced more of a dust cloud than forward propulsion. So be it. I gave it my all. The lessons were adding up: I had no future as a professional athlete or even a collegiate one. That didn’t diminish my interest in sports; it simply put things in perspective. Besides, I wasn’t so single-minded that my only interests were sports. I sang in the school choir. I wrote a weekly column for the school’s newspaper.
During the fall term of eighth grade all UJH students had to take a course that was broken up into three parts—home economics, typing, and speech. Now, why they put those three together I couldn’t tell you. Speech actually came first and a lot of my classmates dreaded the thought of speaking publicly. Growing up in a pastor’s family, listening to my dad preach every Sunday, watching him interact and ad lib conversations and speeches, I had no fear of an audience. I never had it. In that class my teacher, Mrs. Marguerite Burleson, had us get up in front of the rest of the group and perform various exercises. I’d see my classmates go pale and bug-eyed and I felt sorry for them. I didn’t want to show them up, but I had to do my best and outshone them with my calm performances.
Two or three weeks after the six-week segment had started, Mrs. Burleson took me aside after class and said that she had gotten a call from Radio House at the University of Texas. Back then UT had no television department. But they did have Radio House and undergraduates could major in radio. Part of the program entailed radio students tape-recording half-hour dramas every Tuesday night. These dramas would later be distributed by the university to public broadcasting stations throughout Texas and perhaps even beyond that. She said they needed an adolescent, a person with a boy’s voice, to come over that night to take part in this taping with the college student actors. If I was interested, I would go and play the role of a ten-year-old Indian boy. I said, Oh, my gosh, yes. I got my dad to take me to Radio House, and we were there for three hours taping this recorded play.
To me, the production wasn’t amateurish at all. This was the big time as far as I was concerned. The studio was so well equipped and I was on the other side of that glass partition I’d seen at KRKO back in Everett. I was enthralled by the sound effects guy, who supplemented the voice acting. He sat in front of a small sandbox and used hollowed-out pineapples, coconuts, and other things to simulate the sound of horses galloping or trotting as need be. He used all kinds of other tools to produce more sounds and I was fascinated. They liked my performance enough to ask me back for the next week. And so, for the next year, I went over there every Tuesday, and in the process I got hooked on radio as a participant rather than solely as a listener.
But the following September, I learned a valuable lesson about the business: you’re only as good as your next performance. Upon returning to school, I heard from Mrs. Burleson that the students at Radio House wanted me back for the next season of recordings, and I showed up that first Tuesday night raring to go. I got the script and I was playing the son of a West Texas farmer, a boy of about ten years of age. No problem. We started the session, and I followed along, thinking about this young man and wondering how to play him. When it came for my first line, I opened my mouth and said, “Well, I don’t know, Dad. I’m not so sure—” I startled myself with the screeching sound that came out with those two S-words. I looked around the room and the rest of the actors sat there with their mouths open and their eyebrows raised. I gave it one more shot, but it was no good; my voice was in the process of changing.
I was done performing at Radio House.
Not completely, however. At the end of that school year, my ninth, my dad told me to get my church clothes on. We were going out for the evening. He didn’t tell me where we were going, but as it turned out, we were invited to the awards banquet for the radio department students. I was presented with a diploma and a note of thanks from Radio House at the University of Texas. As I sit here writing this, I can look up and see that piece of parchment framed on the wall of my office. It was signed by the two administrators of the program—Gale Long and Gale Adkins. I don’t know if those two men understand the impact they and their program had on a young boy’s life. As I said before, I’m a rat packer, but much of what I’ve kept has been stored away. I only put on display the things that really, really matter to me. Thank you, Radio House. Thank you, University of Texas.
Once I got bit by the performing bug, I could find no way to soothe the itch other than to sing in the church and school choir and act in a few of the school’s dramas. I only ever sang one solo and that was a gut-twisting experience. I swear my knees knocked so much I sounded like a one-man band.
Even though I stopped being on-air every week, my passion for radio kept growing, even more so after we got a transistor radio. Inexpensive and portable, the transistor radio meant I no longer had to sit in the kitchen listening to games, which felt life-changing in itself. Instead I could go into the room I shared with my brothers, where together we’d spend many nights in bed listening to baseball and other sports broadcasts.
Crucially, I also was able to tune in to music via clear-channel stations from some of the larger and more influential markets. I pulled the covers over my head and by the dim glow of the dial I’d bring in WLS out of Chicago, Pittsburgh’s KDKA, and WCCO out of Minneapolis–St. Paul. Again, the romantic notion of being able to bring different lives and different experiences and points of view was at the forefront of my mind. It also exposed me to something increasingly popular with American teenagers of the time—rock and roll.
It may come as a surprise but Uncle Verne sang in a rock-and-roll group in high school. The four of us dressed and styled ourselves as cutting-edge rockers—we wore flat tops with ducktails. That act of hair semi-rebellion set us apart from our parents. In most yearbook photos of the era, students looked like adults, with their dour expressions and trim haircuts and shirts and ties. We even called ourselves the Flat Tops in honor of our more hirsute appearance. We made a bit of a name for ourselves at school. Our manager was a disc jockey at KTBC—a station where I later worked—who was able to book us at what we used to call teen canteens on Friday nights. Our lead singer, Dan Showalter, had a wonderful voice, and the other two and I mostly sang backup, which consisted of variations on “doo-wa-doo” or “bee-bop bee-bop.” We did covers of popular tunes of the day. One of them was the Monotones’ “Book of Love,” on which my great contribution was a series of background “who’s.” We also broke hearts with our tender rendition of “Earth Angel.”
It makes for a great story that we were on the express train to greatness only to be derailed by our lead singer impregnating his girlfriend. He dropped out of school to marry her and to go to work to support her and the child they were expecting. The part about greatness isn’t true; the rest is. The band dissolved and like my athletic dreams, fame and fortune as a recording artist eluded me.
Still, my love of music remained. In the spring of 1957, as my sixteenth year was waning, a friend of mine by the name of Perry Moss drove a small group of us to San Antonio in his beat-up Chevrolet. At that time you could get a Texas driver’s license at age fourteen, so Perry had been behind the wheel for a while and our parents all trusted him. Chuck Berry opened the show and his guitar playing electrified us. I’d heard him on the radio, but as any music lover knows, there’s something special about a live performance. He was followed on-stage by Fats Domino. His rhythm-and-blues inflected songs were wonderful and his two hits, “Ain’t That a Shame” and “Blueberry Hill,” stirred the soul. Next out was Frankie Lymon and the Teenagers. They were one of the first boy bands, each of the five still in their teens when they recorded their big hit, “Why Do Fools Fall in Love.” Frankie’s boy soprano climbed to places I would never be able to reach. Finally, a young man with a guitar and a haircut that put all of ours to shame stepped out onstage and gave a lip-sneering, hip-gyrating performance I’ll never forget. Elvis Presley was in the house. I’d see him much later on, during his so-called Fat Elvis stage, and he was a mere shadow, albeit a large one, of his former self as a performer.
On the drive home, my mind was filled with possibility and wonder. Music has always had a transformative and inspirational power. I had vague notions of what I wanted to do with my life. Ill-defined dreams of there being something beyond the city limits of Austin. At the time, Austin wasn’t the musical universe it is today. It was the state capital and home to a major university. Its boom years were ahead of it. And though I couldn’t have known it then, the same was true for me. Whatever dreams I had weren’t anything I had penned myself; like so many other young people of my generation, I pulled together a vision of my future from the lyrics others had written. That view of a self was something I kept private. I was a minister’s son, and obligation and call and duty to others and to my God sat in balance to my performing and radio fantasies. Which way that scale would tip was apparent to me, and I don’t think I understood then what doubts lingered and how I would eventually give in to desire.