Part VIII
Globalization and Media

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•     Introduction
• 45  Cultural Imperialism

      John Tomlinson

• 46  Mapping Global Media Flow and Contra‐Flow

      Daya Kishan Thussu

• 47  Hybridity and the Rise of Korean Popular Culture in Asia

      Doobo Shim

• 48  Landing of the Wave: Hallyu in Peru and Brazil

      Nusta Corranza Ko, Song No, Jeong‐Nam Kim, and Ronald Gobbi Simões

• 49  Watching Big Brother at Work: A Production Study of Big Brother Australia

      Jane Roscoe

• 50  Bollywood versus Hollywood: Battle of the Dream Factories

      Heather Tyrrell

• 51  Why Hollywood Rules the World, and Whether We Should Care

      Tyler Cowen

•     Part VIII Questions

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