GUERRILLA MARKETING: EASY AND INEXPENSIVE STRATEGIES FOR MAKING BIG PROFITS FROM YOUR SMALL BUSINESS
The book that started the Guerrilla Marketing revolution, now completely updated and expanded. Full of the latest strategies, information on the hottest technologies, details about the fastest-growing markets, and management lessons for the twenty-first century. 0-618-78591-4
GUERRILLA MARKETING ATTACK: NEW STRATEGIES, TACTICS, AND WEAPONS FOR WINNING BIG PROFITS
Guerrilla Marketing Attack explains how to avoid running out of fuel by maximizing limited start-up resources and turning prospects into customers and investments into profits. 0-395-50220-9
GUERRILLA SELLING: UNCONVENTIONAL WEAPONS AND TACTICS FOR INCREASING YOUR SALES
Today's increasingly competitive business environment requires new skills and commitment from salespeople. Guerrilla Selling presents unconventional selling tactics that are essential for success. 0-395-57820-5
GUERRILLA MARKETING EXCELLENCE: THE 50 GOLDEN RULES FOR SMALL-BUSINESS SUCCESS
Outlining fifty basic truths that can make or break your company, Guerrilla Marketing Excellence takes readers beyond do-it-yourself marketing guides, explaining not just how to market but how to market with excellence. 0-395-60844-9
THE GUERRILLA MARKETING HANDBOOK
An essential companion to Guerrilla Marketing, this practical guide offers thousands of contacts, ideas, and examples that will help transform plans into specific actions, turning any business into a marketing powerhouse. 0-395-70013-2
GUERRILLA ADVERTISING: COST-EFFECTIVE TACTICS FOR SMALL-BUSINESS SUCCESS
Full of anecdotes about past and current advertising successes and failures, Guerrilla Advertising entertains as it teaches the nuts and bolts of advertising for small businesses. 0-395-68718-7
THE WAY OF THE GUERRILLA: ACHIEVING SUCCESS AND BALANCE AS AN ENTREPRENEUR IN THE 21ST CENTURY
A blueprint for future business success, The Way of the Guerrilla includes advice on everything from preparing a focused mission statement to sustaining one's passion for work. Entrepreneurs will discover the means to achieving emotional and financial success. 0-395-92478-2
GUERRILLA CREATIVITY
The guru of guerrilla marketing unveils his methods of optimizing originality and creativity for successful marketing. Levinson focuses on memes, simple symbols that convey complex ideas—how to generate them and how to disseminate them. 0-618-10468-2
GUERRILLA MARKETING FOR FREE: DOZENS OF NO-COST TACTICS TO PROMOTE YOUR BUSINESS AND ENERGIZE YOUR PROFITS
The guru of guerrilla marketing teaches entrepreneurs how to market aggressively without spending a cent. Levinson, the authority on big-business marketing on a small-business budget, proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. 0-618-27679-3
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