SECTION V

Consumption

Consumption is the sole end and purpose of all production.

—Adam Smith, The Wealth of Nations

Right here, boys! Right here! Get your cake, pie, dill pickles, and ice cream! Eat all you can! Be a glutton! Stuff yourselves! It’s all free, boys! It’s all free! Hurry, hurry, hurry, hurry!

—The Wicked Coachman, in Walt Disney’s Pinocchio,
welcoming stupid boys to Pleasure Island,
where they will turn into donkeys and
be sold as beasts of burden