Index

• Abandon Normal Devices festival, 251
• Activetainment, 68
• Addiction, 43
• Adidas, 77, 213, 229
• Advertising, 119
• Africa, 23
• Agenda 2020, 233
• Ambush marketing, 139
• Ambush media, 234
• Apple, 24
• Arts Council England, 215, 221
• Atari, 26
• Athens 2004 Olympics, 119, 159–161
• Atlanta 1996 Olympics, 45
• Attention economy, 234
• Augmented reality, 113–115
• Avatar (film), 47

• Barcelona 1992 Olympics, 156
• Baseball, 40
• BBC, 134, 211, 112
• Beijing 2008 Olympics, 31, 38, 119, 128, 141–145, 162, 163
• Berners-Lee, Tim, 241
• Berlin 1936 Olympics, 31
• Big data, 107, 245
• Billboard replacement, 34, 117
• Biotechnology, 1, 48
• Blade Runner (film), 48
• Blogger platform, 25
• Bobsled events, 72
• Bowling for Columbine (film), 89
• Brazuca ball, 250
• British Airways, 213
• British Olympic Association, 185
• British Petroleum, 4, 119, 231
• Byron, Tanya, 88

• Chalkbot, 247
• Championship Gaming Series, 96
• Channel 4 (UK), 211, 212, 222, 251
• China, 24, 141–145
• Cinemagraphs, 147
• Cloudmakers (virtual community), 91
• Coca-Cola, 95, 97
• Columbine incident, 89
• Computer games, 5, 26, 27, 50, 60, 88–90. Also see names of individual games.
• Convergence, 7, 55
• Cultural Olympiad, 190
• Cyberathlon Games, 244
• Cyberlibertarians, 22
• Cyborgs, 1, 2, 68

• Daley, Tom, 83
• D-Box, 55, 115
• Dance Dance Revolution (game), 90, 91
• de Coubertin, Pierre, 36
• Defense of the Ancients (game), 97
• Digital divide, 7, 22
• Digital literacy divide, 8, 25, 234
• DirectTV, 96
• Discovery Communications, 33

• EA Sports, 31
• eBay, 29
• EDF (energy company), 213
• Electronic Sports League, 96
• Elephant (film), 89
• Electronic Sports World Cup, 96
• Embodied intelligence, 12, 66
• Emoto project, 213
• Energy of the Nation campaign, 213–215
• ESPN, 98
• eSport, 7, 63, 81, 82, 86, 93–103, 239
• Ethics, 79, 80
• European Broadcast Union, 32
• Eurosport (television network), 33
• ExerGaming, 42, 92

• Facebook, 4, 27, 151, 173, 174, 191, 208, 216
• Fantasy sport, 94, 112, 245
• Fencing, 79
• Flixels, 147
• Football, American, 76
• Football Manager (simulation game), 101
• Formula E auto racing, 238
• FourSquare, 208
• FoxTrax, 109
• Fry, Stephen, 23
• FusionSport, 70

• Gamework, 86
• Gamification, 86
• Gender, 45, 91
• Goal line technology, 74
• Golf, 72, 112
• GolfLogix, 74
• Google Cardboard, 52
• Google Glass, 49, 60, 107, 244
• GoPro, 12, 107
• GPS jacking, 116
• Grand Theft Auto (game), 5, 89
• Greenfield, Susan, 42, 89

• Hashtags
  • #CheersToSochi, 231
  • #citizenrelay, 227
  • #media2012, 227
  • #NBCfail, 200, 201
  • #oneweb, 241
  • #savethesurprise, 190
• Hawkeye technology, 9, 76
• Hearthstone (game), 97
• Her (film), 47
• HEROCast, 108
• HoloLens, 47
• Hopkins, Duane
• Hot Wheels, 94
• HTC Vive, 51

• IBM, 107
• Ice hockey, 108, 109
• If This Then That application, 197
• Impact seating, 55, 115
• Infographics, 146
• Ingestible technology, 237
• Instagram, 217, 218
• Interactivity, 51
• International e-Sport Federation, 96
• iRacing, 60
• Iran, 23
• iTunes, 24

• JO’BULANI ball, 77, 78
• Jordan, Michael, 177
• Journalism
  • citizen, 134, 173, 219–235
  • data-driven, 146, 233

• Konami, 96

• LambdaMOO, 49
• League of Legends (game), 95
• Les Mills Immersive Studio, 68
• Lexulous (game), 28
• LiveSites, 117, 167
• London 2012 Olympics, 5, 28, 79, 81, 83, 119, 128, 186, 200–206, 227

• ManifestAR, 116
• McDonalds, 231
• Minecraft (game), 25
• Mixed reality, 61, 81
• Mobile health (mHealth) applications, 92
• Mobile phones, 44
• Monetization, 192
• Moral panic, 88
• Munich 1972 Olympics, 36

• Nagano 1998 Olympics, 72
• Nanjing 2014 Olympics, 141
• NBC, 129, 193, 211
• National Football League, 240
• Nintendo Wii, 92, 94
• Nissan, 60

• Oculus Rift, 2, 51, 108
• Olympic Broadcasting Services, 150
• Olympic broadcast rights, 128
• Olympic Channel, 81, 126, 151, 153
• Olympic Charter, 32, 138, 194, 195
• Olympic Games, 30, 42, 83, 117. Also see names of host cities.
• Olympic Rule 40, 29, 30
• Olympic solidarity, 32
• Olympic torch relay, 31, 202
• Olympic Truce, 37, 249
• Olympic values, 36

• Pac-Man (game), 89
• Papachristou, Voula, 83
• Paralympic Games, 211
• Participatory media, 81, 234
• Pervasive games, 91
• Physical education, 12
• Pinball, 26
• Pistorius, Oscar, 67, 212
• Pokémon Go (game), 92
• Pong (game), 89
• Privacy, 192
• Pro Evolution Soccer, 96
• Prosthetic devices, 244
• Prosumers, 2, 174
• ProZone, 72, 100

• Quantified self, 85
• Quest Visual, 250

• Rehm, Markus, 67
• ReturnServe project, 107
• RideOn goggles, 61
• Rio de Janeiro 2016 Olympics, 9, 29, 182
• Riot Games, 95
• Rugby, 45
• Run Keeper (application), 92

• Samsung Gear VR, 51
• Scrabulous (game), 27
• Second screen viewing, 35, 117
• Serious games, 12
• Setanta Sports, 32
• Simulation, 72–74, 86, 112
• Slow motion, 106
• Snapchat, 192, 193
• Soccer, 28, 74
• Sochi 2014 Olympics, 127, 133, 182, 230
• SochiReporter initiative, 228
• Space Hijackers, 146
• Speed skating, 72
• Starcraft (game), 2, 97
• State of Exception (documentary), 9
• Straub, William, 85
• Storify, 183
• Supponor, 117
• Sustainability, 37
• Sydney 2000 Olympics, 40, 45, 118, 132, 135, 157, 158
• Sydney Media Center, 158
• Symmonds, Nick, 28, 29, 83, 177, 182

• Tennis, 75–78, 107, 108
• The Games (television series), 134
• The Matrix (film), 46, 53
• The Swimmer (film), 250
• Tokyo 2020 Olympics, 31, 80
• Torino 2006 Olympics, 161, 162
• Tour de France, 246
• True North Media House, 226, 227
• Tumblr, 25
• Tweetdeck, 197
• Twenty Twelve (television comedy), 135
• Twitch TV, 98
• Twitter, 23, 29, 83, 197, 210–213, 229, 240

• Uncle Roy All Around You (game), 91
• United Nations, 37
• Unreality, 10, 41, 43, 86
• User-generated content, 173

• Vancouver 2010 Olympics, 72, 190, 191, 217, 223–225
• Virtually Live, 2, 3, 53
• Virtual reality, 39, 51–57, 107–109
• VISLINK, 12, 108
• VROX, 83

• Wang, Jiao, 99
• Wearable technology, 81
• Web 2.0, 8, 54, 173–175
• Wikileaks, 51
• Wikipedia, 172
• Wimbledon tennis venue, 118
• Word Lens, 250
• Wordpress, 25, 173
• World Anti-Doping Agency, 96
• World Cup, 31, 74, 77
• World Cyber League, 94
• World E-Sports Association, 96
• World of Warcraft (game), 25, 97

• Youth Olympic Games, 141–145
• You Tube, 199, 201–206

• Zapatistas, 51
• Zidane, 250
• Zombies, Run! (application), 86, 250
• ZX Spectrum, 26