When a critical mass of organizations in a community or region achieves a culture of health and wellness, the problems of rising healthcare costs and the increasing prevalence of chronic illness are likely to be slowed. Social pressures are likely to shift from consumption of medical resources to promoting wellness. The healthcare industry, especially providers and payers, will begin to direct their attention to economic models that support the elevation of health status rather than primarily delivering more health services to those with illness. Employers will recognize that focusing on the well-being of their workforces is more than a nice thing to do—it is good business.