Appendix A

Resources

I discovered many interesting business resources that are useful, insightful, or just plain intriguing and fun. Please share your favorites with 42 Rules readers by commenting at www.revenueorchard.com.

Books:

1. Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
2. Selling to Big Companies and Snap Selling by Jill Konrath
3. Presentation Zen by Garr Reynolds
4. The Back of the Napkin by Dan Roam
5. How Great Decisions Get Made by Don Maruska and Margaret J. Wheatley
6. Consumption Economics by J. B. Wood, Todd Hewlin, and Thomas Lah
7. The 24-Hour Customer by Adrian C. Ott

Blogs and Websites:

For Entrepreneurs blog by David Skok
http://www.forentrepreneurs.com

Chaotic Flow blog by Joel York
http://chaotic-fow.com

Work Matters blog by Bob Sutton
http://bobsutton.typepad.com

Daniel Pink’s blog about our brains, our work, and sometimes our brains at work http://www.danpink.com/

Weekly Leader Podcast by Pam Fox Rollin
http://www.ideashape.com/category/weekly-leader-podcast/

Associations and Research Sources:

1. CSO Insights provides lots of detailed and insightful data on everything to do with the art and science of sales (http://www.csoinsights.com).
2. Marketing Profs covers all things marketing—from complex strategies to data on tactics to thought-provoking case studies (http://www.marketingprofs.com).
3. Association of Strategic Alliance Professionals provides resources and local networking opportunities to help you ensure this oft-neglected virtual part of your sales force is as productive as possible (http://www.strategic-alliances.org).
4. Gallup runs a nearly endless array of surveys around the world to gauge opinions and attitudes on every imaginable topic (http://www.gallup.com).