About the Contributors

CHRIS ANDERSON is the CEO of 3DR. He was formerly Editor-in-Chief of Wired and is author of The Long Tail: Why the Future of Business Is Selling Less of More.

PAUL R. DAUGHERTY is a managing director of information technology and business research at Accenture Research. He is a coauthor (with H. James Wilson) of Human + Machine: Reimagining Work in the Age of AI (Harvard Business Review Press, 2018).

RICHARD A. D’AVENI is the Bakala Professor of Strategy at Dartmouth’s Tuck School of Business. He is the author of several HBR articles and the book The Pan-Industrial Revolution: How New Manufacturing Titans Will Transform the World.

THOMAS H. DAVENPORT is the President’s Distinguished Professor of Information Technology and Management at Babson College, a research fellow at the MIT Initiative on the Digital Economy, and a senior adviser at Deloitte Analytics.

NIRAJ DAWAR is a professor of marketing at the Ivey Business School and the author of Tilt: Shifting Your Strategy from Products to Customers (Harvard Business Review Press, 2013).

WALTER FRICK is a senior editor at Harvard Business Review.

JAMES E. HEPPELMANN is the president and CEO of PTC, a leading maker of industrial software.

MARCO IANSITI is the David Sarnoff Professor of Business Administration at Harvard Business School, where he heads the Technology and Operations Management Unit and the Digital Initiative.

JON KLEINBERG is a professor of computer science at Cornell University and the coauthor of the textbooks Algorithm Design (with Éva Tardos) and Networks, Crowds, and Markets (with David Easley).

KATRINA LAKE is the CEO of Stitch Fix.

KARIM R. LAKHANI is a professor of business administration at Harvard Business School and the founding director of the Harvard Innovation Science Laboratory.

MICHAEL LUCA is the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School.

SENDHIL MULLAINATHAN is a professor of economics at Harvard University and the coauthor (with Eldar Shafir) of Scarcity: Why Having Too Little Means So Much.

MICHAEL E. PORTER is a University Professor at Harvard, based at Harvard Business School.

RAJEEV RONANKI is a principal at Deloitte Consulting, where he leads the cognitive computing and health care innovation practices. Some of the companies mentioned in his article are Deloitte clients.

H. JAMES WILSON is a managing director of information technology and business research at Accenture Research. He is a coauthor (with Paul Daugherty) of Human + Machine: Reimagining Work in the Age of AI (Harvard Business Review Press, 2018).