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Nothing dates a woman so much as wearing the same make-up at 50 as she did when she was 25 - your style of make-up and the way you apply it should change as you mature. A good skincare regime and a healthy lifestyle, together with the right clothes, colours and style, are essential for looking good and feeling confident. Here are a few winning tips to help you evolve your look.

When you are 30-40

*/ You should have established a good skincare routine: cleansing, toning and moisturizing every day; exfoliating and applying a treatment mask appropriate to your skin type - dry, oily, sensitive or normal - once a week.

Ensure that you are using high-factor sunblocks all year round to protect your skin from harmful UVB rays and ageing UVA rays.

/ Learn to recognize good-quality cosmetic products that offer the most benefits.

y Wear make-up every day to protect your skin.

y You are no longer a teenager, so make-up with glitter and sparkle should only be worn for parties, and even then in moderation.

y High-fashion make-up looks are for the catwalk only.

y Make regular appointments with a hygienist to ensure you have a dazzling smile.

A good skincare regime and a healthy lifestyle will keep you looking and feeling good

When you are 40-50

y Keep positive when the first grey hairs and lines appear.

y Throw away frosted eye shadows, glossy lipsticks and coloured mascaras. Don’t overdo the fake tan and avoid orangey shades.

y Feed and nourish your skin regularly.

Changing faces 173

/ Keep to a simple make-up routine, applying a minimum of base (foundation or tinted moisturizer and concealer as necessary), blusher, mascara and lipstick.

Don’t be afraid to use a little powder to create a more groomed look, but be careful not to apply too much and make sure you blend it well, because it can collect in and draw attention to fine lines.

y Use blushers and bronzers to emphasize facial bone structure and add definition to your face, particularly if you’re carrying a little extra weight.