Freedom to choose what foods you want to eat is a refreshing approach to dieting, and the one that will be the most sustainable. Basic psychology reveals that humans tend to be more drawn to what they aren’t supposed to have. If someone walked up and told you that you could never eat your favorite food again, how much more would you crave it? Even if you didn’t want it that badly before, knowing it would be off the table forever would probably make you want it.