Asking for an increased budget is the ultimate uphill battle in today's lean business environment. Still, it can be done…as long as you frame it properly. The secret is to present the budget increase as a proactive effort to take advantage of an already existing opportunity, resulting in an improvement to the company's bottom line. That means it will boost revenues more than it will increase costs. It cannot be seen as a reaction to prior cuts, an attempt for more personal power, a totally new concept, an effort to save time, or as a drain on the company's coffers. Be aware that asking for an increased budget carries risks, whether you get it or not. If you achieve your goal, you'll be under increased scrutiny. If you don't achieve it, you may be marked as being out of step.
This script can be modified to: