The New American Zionism (2013)

In recent years, many journalists and social scientists have described American Jews as “distancing” from Israel. Yet . . . the evidence suggests something perhaps surprisingly closer to the opposite: Across multiple fields, including advocacy, philanthropy, and tourism, American Jews have stepped up their level of engagement with Israel. Attitudinally, they remain as emotionally attached to Israel as they have been at any point during the past quarter century.

Nonetheless, the relationship of American Jews to Israel has changed in several important ways. . . .

The mobilization model that characterized American Jewish engagement with Israel is in a state of decline. Alongside it, a new “direct engagement” model has emerged, especially among the most active segments of the community. . . . American Jewish engagement with Israel increasingly resembles the pattern established by other contemporary diasporas, a pattern characterized by diverse political and philanthropic projects, contentious politics, frequent homeland travel, high levels of consumption of homeland news and entertainment, and realistic rather than idealistic attitudes toward the homeland state and society. . . .

Today, American Jews are more likely to advocate politically on behalf of their own personal views and target their Israel-bound donations to causes they care about personally. They are also more likely to connect to Israel directly, through travel and consumption of Israeli news and entertainment, often through the Internet. . . . With these changes, American Jews are increasingly behaving like other contemporary diaspora communities—they are becoming a normal diaspora. As a result, Israel may become more personally meaningful for many American Jews even as, paradoxically, their capacity to influence Israeli policies diminishes. . . .

More American Jews care sufficiently about Israel to seek to influence its future. . . . For such individuals and the organizations they establish and support, mere support for Israel no longer reflects and expresses their deepest passions. Rather, they seek to mold, direct, shape, and influence Israel’s future development. Moreover, they also seek to connect to Israel in a personal, direct, and experiential fashion. . . . They have gone from passive fans sitting in the bleachers to active players on the field of contentious Israeli politics.