The Social Wave

A

asking for business

authenticated reviews

B

blogging partners

building credibility with

consumer reporting on

earning cash with

engaging people with

marketing blogs

subscribing to blogs

transparency in

brand personality

consistency in message of

product/service checks and

sales pitching and

vanity URLs and

C

calls to action (CTA)

for joining campaigns

visitor retention and

cause marketing

competition monitoring

confidence. See trust

in communication

customization and

in online posting

sales conversions and

customer-generated

for email marketing

outsourcing writing of

recommendations as

sites for creating

testimonials as

title switching and

content creation sites

consistency and

friend lists and

mobile marketing and

social profit and

social proof and

subscription sites and

with compelling offers

with interactive promotions

with lens pages

with online groups

with ripple effect

social waves defined

with word of mouth

with authenticated reviews

customer service

D

differentiation

direct messages (DMs)

E

email addresses

email marketing

blacklisting and

email messaging and

lead capture and

monitoring results

whitelisting and

etiquette, online

F

Facebook Places

friend lists on

vanity URLs and

Fall of Advertising and The Rise of PR, The (Ries and Ries)

frequently asked questions (FAQ)

G

group discussions

H

high-level networkers (HLN)

honesty. See transparency

I

J

K

keywords. See also tagging

competition monitoring and

in mobile marketing

target markets and

L

lenses, Squidoo

for connecting with media

friend lists on

vanity URLS and

listening channels

location-based marketing

M

one-way messaging

ripple effect in

social media as vehicle for

transparency in. See transparency

two-way messaging

marketing plans

marketing virtual assistants (MVA)

media contacts. See public relations

membership sites

mobile marketing

N

network building

O

online etiquette

online identity

online marketing

assessment systems for

buying behaviors and

connecting with HLNs

customer service portals

flow-through systems for

mobile marketing

policies and procedures for

sample MVA contract for

target markets and

online presence

online videos. See video marketing

opinions, expressing

P

personalizing notes

policies and procedures

promotions, interactive

public relations

credibility and

developing media contacts

getting coverage

media contacts and

Q

question-posting

R

recommendations

referral systems

relationship building

with email marketing

personalizing notes in

with social media

two-way marketing and

response etiquette

S

sales conversions. See conversions

search engine optimization (SEO)

should ask questions (SAQ)

social bookmarking

social marketing plans

social media. See also social sites

financial planners and

as listening tool

medical professional and

presence and interaction

real estate industry and

sales pitching on

for two-way marketing

as vehicle for marketing

social media dashboards

social media presence

social site URLs

social sitesSee also social

social waves. See creating waves

Stewart, Martha

T

social bookmarking

in video marketing

target market connections (TMC)

technology, resources for

3/3 response rule

tips, as content

title switching

transparency. See also trust

auto-posting and

in contest results

in marketing messages

in online identity

word of mouth and

trust. See also transparency

authenticated reviews and

follow-through and

helpfulness and

humanized brands and

public relations and

for connecting with media

friend lists on

vanity URLS and

V

video marketing

creating videos

email and conferencing and

four-video approach in

learning styles and

uploading videos

user ratings of videos

video equipment

video optimization and

viral marketing and

video optimization

visibilitySee also brand

W

waves. See creating waves

calls to action on

linking from social sites

quality links and

word of mouth (WOM)

Y