Creative thinking skills are vital to your success. The average manager spends 50 percent or more of his or her time solving problems, either alone or with others. Your ability to deal with difficulties and solve problems will, more than anything else, determine everything that happens to you in your career. In fact, it is safe to say that an individual with poor creative thinking skills will be relegated to working for those with better-developed creative thinking skills.
The good news is that creativity is a skill, like riding a bicycle or operating a computer, that can be learned and developed with practice. In addition, there seems to be a direct relationship between the quantity of new ideas that you generate in your work and the level of success that you achieve. One new idea or insight can be sufficient to change the direction of a career or an entire company. The profitability, income, and future prospects of you and your company can depend on your creative contribution.
Remember, everything that you are or ever will be will come as the result of the way you use your mind. If you improve the quality of your thinking, you will improve the quality of your life.
This book is designed to give you a series of proven, practical methods and techniques that you can use, starting immediately, to generate a stream of life- and work-enhancing ideas. Every method in this book, when practiced, will give you better results than you are getting today. Sometimes the results will amaze you.
Unfortunately, the great majority of people do little or no creative thinking at all. They are stuck in a comfort zone where they strive to remain consistent with what they have done and said in the past. This is why Emerson wrote, “A foolish consistency is the hobgoblin of little minds.”
They are missing one of the great opportunities for advancement and success that exists, and that is available to everyone.
Let’s begin a whole new way of looking at the world.