I have been teaching photographic techniques for quite a few years now, and I teach many important techniques for everything from location lighting to postproduction editing. However, it seems to me that the single most important thing I can pass along (and possibly the most important thing I have ever learned in photography) is the importance of quality in every aspect of everything you do. The quality of the light, the quality of the composition, the quality of the branding, the quality of your customer relations—everything combines to give an overall view of who you are as a photographer and a person. And it all comes down to this single thing: quality.
As you go along on your photographic journey, take every opportunity to push yourself to be 10 percent better at each and every aspect of what you are doing. From client meetings and marketing to image delivery times and dates, try to beat your deadlines and exceed expectations at every turn. Give your clients plenty of reasons to call you again.
As I wrap up this book, I do hope that—above all else—you’ll work on your light quality. And I sincerely hope this collection of pages and example images will help in that effort.
“As you go along on your photographic journey, take every opportunity to push yourself to be 10 percent better at each and every aspect of what you are doing.”