“A well-timed reminder about the seismic and exciting changes in customer behaviour.”
Nitin Passi, CEO and Founder, Missguided
“An indispensable insight into the future of shopping and how retail must adapt to stay relevant to the ‘on-my-terms’ customer.”
Robin Phillips, CEO, The Watch Shop
“One of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail.”
Mark S Mahaney, Managing Director and Analyst, RBC Capital Markets
Amazon is the undisputed king of 21st-century commerce, having grown from an online bookseller to one of the most valuable companies in the world and the market leader in everything from cloud computing to tech-assisted shopping.
Amazon expertly explores the business strategies behind the e-commerce giant by investigating its role as an outsider and disrupter and its commitment to creating long-term value for customers. This book explains how Amazon’s relentless dissatisfaction with the status quo has persistently built its retail offer, upending entire sectors in the process, but also enhancing entertainment, fulfilment and technology to create a unique, frictionless customer experience.
Written by leading market analysts, Amazon looks at the retailer as it reaches its own inflection point, recognizing that online-only is no longer enough. It analyses the impact of Amazon’s own clicks-and-mortar strategy, while also offering advice for retailers looking to reinvent the physical space to become less transactional and more experiential and service-led.
Natalie Berg has spent many years helping businesses compete, or partner with, retail giants like Walmart and Amazon. An American speaker and retail commentator, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy and future trends. She is co-author of Walmart: Key insights and practical lessons from the world’s largest retailer.
Miya Knights is Head of Industry Insight at Eagle Eye Solutions with 20 years’ experience as a journalist, editor and research director, specializing in the effective use of enterprise technology in retail – and mapping its application on to digitally enabled shopping trends. She owns and publishes Retail Technology magazine and is ranked one of Vend’s top 50 retail influencers.
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