Three

0.     Emma Whitford, “Most Innovative Companies 2015: Instagram for Its Beautiful Relationship with the Fashion Industry,” Fast Company, February 9, 2015, http://www.fastcompany.com/3039584/most-innovative-companies-2015/instagram (accessed May 7, 2016).

0.     Ellen McCarthy, “‘Green Burials’ Are on the Rise as Baby Boomers Plan for Their Future, and Funerals,” Washington Post, October 6, 2014, https://www.washingtonpost.com/lifestyle/style/green-burials-are-on-the-rise-as-baby-boomers-plan-for-their-future-and-funerals/2014/10/06/d269cfbc-3eae-11e4-b03f-de718edeb92f_story.html (accessed May 7, 2016).

0.     Amy S. Choi, “Entrepreneurs Reinvent the Funeral Industry,” Bloomberg Businessweek, June 20, 2008, http://www.bloomberg.com/news/articles/2008-06-19/entrepreneurs-reinvent-the-funeral-industry (accessed May 8, 2008).

0.     Danielle Rumore and Keenan Hughes, “Marketers Must Change How They Appeal to Consumers if They Want to Capitalize on Promise of New Media, According to Study; Yankelovich Unveils New Marketing Receptivity Study at Arf Conference,” Business Wire, April 18, 2005, http://www.businesswire.com/news/home/20050418005304/en/Marketers-Change-Appeal-Consumers-Capitalize-Promise-Media (accessed June 3, 2016).

0.     Sarah Buhr, “We Took a Trip to the eSalon Professional at Home Hair Color Factory,” TechCrunch, September 14, 2015, http://techcrunch.com/2015/09/14/we-took-a-trip-to-the-esalon-professional-at-home-hair-color-factory/ (accessed June 3, 2016).

0.     Faye Brookman, “Esalon’s Birthday Present: $30 Million,” Women’s Wear Daily, October 2, 2015, http://wwd.com/beauty-industry-news/hair/esalons-birthday-present-30-million-10251338/ (accessed June 3, 2016).

0.     Marketing Leadership Council and Google, “The Digital Evolution in B2B Marketing,” Corporate Executive Board Company, https://www.cebglobal.com/content/dam/cebglobal/us/EN/best-practices-decision-support/marketing-communications/pdfs/CEB-Mktg-B2B-Digital-Evolution.pdf (accessed June 3, 2016).

0.     Lori Wizdo, “Myth Busting 101: Insights into the B2B Buyer Journey,” Forrester Blogs, May 25, 2015, http://blogs.forrester.com/lori_wizdo/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey (accessed June 3, 2016).

0.     Kit Yarrow and Jayne O’Donnell, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (New York: John Wiley and Sons, 2009).

0.   Darrell Rigby and Barbara Bilodeau, “Management Tools & Trends 2015,” in Bain & Company Insights (London, 2015), 9–12. http://www.bain.com/publications/articles/management-tools-and-trends-2015.aspx

0.   Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Hoboken: John Wiley & Sons, 2013).

0.   Adam Davidson, “Managed by Q’s ‘Good Jobs’ Gamble,” New York Times, February 25, 2016, http://www.nytimes.com/2016/02/28/magazine/managed-by-qs-good-jobs-gamble.html?smid=nytcore-ipad-share&smprod=nytcore-ipad.[AU: Date of access?]

0.   Tim Leberecht, “3 Ways to (Usefully) Lose Control of Your Brand,” video, 6:30, posted by TEDGlobal, https://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputation?language=en (accessed June 6, 2016); see also Tim Leberecht, The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater than Yourself (New York: Little Brown, 2015).

0.   Jackie Wills, “Patagonia Urges Customers ‘Don’t Buy New, Search Ebay,’” Guardian, May 15, 2014, http://www.theguardian.com/sustainable-business/sustainability-case-studies-ebay-patagonia-recycle (accessed June 3, 2016).

0.   Sarah Perez, “Instacart and Whole Foods Confirm Expanded Relationship, Plans for Expansion,” TechCrunch, March 10, 2016, http://techcrunch.com/2016/03/10/instacart-and-whole-foods-confirm-expanded-relationship-plans-for-expansion/ (accessed May 12, 2016).

0.   Jason Del Rey, “Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal,” Re/code, February 23, 2016, http://www.recode.net/2016/2/23/11588138/whole-foods-to-invest-in-instacart-signs-new-multi-year-delivery-deal (accessed May 8, 2016).

0.   Personal interview. June 14, 2016.

0.   “About Us—ThyssenKrupp Elevator Americas,” ThyssenKrupp Elevator Americas, https://www.thyssenkruppelevator.com/about-us (accessed May 12, 2016).

0.   David Holcomb, conversation with author, June 21, 2016. Subsequent Holcomb quotations in this chapter are from this conversation.

0.   Ibid.

0.   Ibid.

0.   Ibid.

0.   “A Big Change Is Coming to Elevators, and It Matters More than You Think,” Time, October 27, 2015, http://time.com/4088793/elevator-max-cloud-thyssenkrupp/ (accessed May 19, 2016).

0.   Holcomb, conversation with author, June 21, 2016.

0.   See Sherry Turkle, Reclaiming Conversation: The Power of Talk in a Digital Age (New York: Penguin, 2015).