Five
1 See Tom Peters, “The Brand of You,” Fast Company, August 31, 2016, http://www.fastcompany.com/28905/brand-called-you (accessed June 12, 2016), one of the precursors to Daniel Pink’s landmark monograph, Free Agent Nation: How America’s New Independent Workers Are Transforming the Way We Live (New York: Grand Central Publishing, 2001).
2 Stephane Kasriel, “Why the Future of Work Will Look a Lot Like Hollywood,” Fast Company, February 29, 2016, http://www.fastcompany.com/3057210/the-future-of-work/why-the-future-of-work-will-look-a-lot-like-hollywood (accessed June 8, 2016).
3 Sara Horowitz, “Freelancers Union and Upwork Release New Study Revealing Insights into the Almost 54 Million People Freelancing in America,” Upwork, press release, 2015, https://www.upwork.com/press/2015/10/01/freelancers-union-and-upwork-release-new-study-revealing-insights-into-the-almost-54-million-people-freelancing-in-america/ (accessed June 12, 2016).
4 Dan Breznitz, “Unglamorous Freelance Manufacturers Could Boost U.S. Competitiveness,” Harvard Business Review, March 1, 2012, https://hbr.org/2012/03/unglamorous-freelance-manufact (accessed September 21, 2016).
5 Peter F. Drucker, Management Challenges for the 21st Century (New York: Routledge, rev. ed. 2012), 116. Emphasis mine.
6 Tim Mullaney, “Big Senior Living Players, Tech Whizzes Unite at MATTER,” Senior Housing News, June 2, 2015, http://seniorhousingnews.com/2015/06/02/big-senior-living-players-tech-whizzes-unite-at-matter/ (accessed September 29, 2016).
7 Michael A. Stanko, Jonathan D. Bohlmann, and Roger J. Calantone, “Outsourcing Innovation: With Budgets Tight, More Companies Are Hiring Third Parties to Come Up with New Ideas,” Wall Street Journal, November 30, 2009, http://www.wsj.com/articles/SB10001424052970204488304574426521384198990 (accessed June 8, 2016).
8 Jeff Cole, Andy Pasztor, and Thomas E. Ricks, “Lockheed, Boeing to Design, Build a Joint Strike Fighter,” Wall Street Journal, November 18, 1996, http://www.wsj.com/articles/SB848268889417149500 (accessed June 8, 2016); David Axe, “The Secret History of Boeing’s Killer Drone,” Wired, June 6, 2011, https://www.wired.com/2011/06/killer-drone-secret-history/ (accessed June 8, 2016).
9 You can “apply” at http://goplaces.theheinekencompany.com/en
10 Angela Natividad, “Heineken Just Made an HR Campaign That’s as Cool as Any Consumer Ads It’s Done,” Adweek, September 15, 2016, http://www.adweek.com/adfreak/heineken-just-made-hr-campaign-thats-cool-any-consumer-ads-its-done-173289 (accessed September 28, 2016). (You can “apply” at http://goplaces.theheinekencompany.com/en.)
11 Ali Suliman, “Preview Nike’s ACG Collection at Their Pop-up Shop in NYC: Nike Hike Is on Exhibit at 135 Bowery until November 29,” Fader, November 9, 2015, http://www.thefader.com/2015/11/09/nike-opens-hike-pop-up-shop (accessed June 16, 20167); Erin Zimmer, “First Look: Chobani Soho,” Serious Eats, July 31, 2012, http://newyork.seriouseats.com/2012/07/first-look-chobani-soho-greek-yogurt-bar.html (accessed June 16, 2016).
12 Sydney Ember, “Pepsi Turns Restaurateur, to Serve up Some Buzz,” New York Times, January 28, 2016, http://www.nytimes.com/2016/01/29/business/media/pepsi-turns-restaurateur-to-serve-up-some-buzz.html?_r=0 (accessed June 8, 2016).
13 Andrew Sheivachman, “Millennials Are More Likely to Use Travel Agents than Any Other U.S. Demographic,” Skift, June 13, 2016, https://skift.com/2016/06/13/millennials-are-more-likely-to-use-travel-agent-than-any-other-u-s-demographic/ (accessed June 30, 2016).
14 Personal Interview. Travelport Americas Customer Conference. June 8, 2016, Ritz-Carlton Biscayne Bay, Florida.
15 Örjan De Manzano, Biological Mechanisms in Creativity and Flow (Stockholm: Karolinska Institute Department of Women’s and Children’s Health, 2010).
16 Joe Gebbia, “How Airbnb Designs for Trust,” video, 15:51, posted by TED2016, http://www.ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust?language=en (accessed June 8, 2016).
17 Ronnie West, conversation with author, June 8, 2016. Subsequent West quotations in this chapter are from this conversation.
18 Ibid.
19 Ibid.
20 Ibid.
21 Ibid.
22 It is well worth your time to read Mihaly Csikszentmihalyi’s Creativity: Flow and the Psychology of Discovery and Invention (New York: HarperCollins, 1996). And to learn to pronounce his name so that you can recommend it to others at cocktail parties, but if you’ve only got twenty minutes to change your life, maximize the return on your investment by watching his TED talk about mental states: “Flow, the Secret to Happiness,” video, 18:55, posted by TED2004, https://www.ted.com/talks/mihaly_csikszentmihalyi_on_flow?language=en (accessed June 15, 2016).