Creating a marketing plan for Snapchat is actually extremely important, because it’s just so different from other social platforms. When you send a user a Snap, it’s generally a lot more personal than media on other platforms, because you must send Snaps directly to users. This gives it a much more personal feel, which increases engagement and response.
Let’s take a look at some of the types of content that have seen success on Snapchat:
Behind-the-scenes footage
Real-time news and updates
Contests (especially flash contests)
Short instructional content (mini-tutorials)
Product previews
These are a few examples of the types of things you can share on Snapchat, but just about any type of content can work as long as it fits within the short format.
But remember, content must be memorable to be useful on Snapchat. Because content disappears so quickly, it’s vital to post only content that will really capture attention and interest.
When you create a marketing plan for Snapchat, it’s a good idea to observe some other successful brands on Snapchat, such as McDonald’s, Taco Bell, Sour Patch Kids, and Gatorade. These brands have had some truly inspired campaigns that really got their companies a lot of attention, increasing their profiles considerably.
Make sure you have clear goals in mind when you create your campaign. Snapchat’s strength isn’t direct selling, so it’s best to use the platform to increase your profile on other outlets, or just your brand in general.
For example, you could hold contests to increase your follower count on various platforms. Or you could just post silly behind-the-scenes pictures and videos as a way to connect with potential customers and increase brand awareness.
Goals will help you choose the best types of promotions to add to your Snapchat marketing plan.