Chapter 01

Exercise

Learn the language your audience uses—especially how they describe their pains, problems, and needs—and put it into action.

Step 1

Choose at least one of the methods above and find five key phrases that your audience uses to describe their problems/what they’re going through. You’ll probably find it helpful to try two at minimum: method 1 in combination with either method 2 or 3.

Step 2

Once you have your five key phrases, practice writing something, whether it’s an email, social media post, or blog article, incorporating the language you identified in step 1 and send it or post it to test the response you get from your audience.

Let’s Go Deeper

I recorded a quick video to demonstrate this exercise for you, and I’ve also created a helpful spreadsheet you can use to track your findings. They’re in chapter 1 of your bonus Superfans Bonus Companion Course, which you can get access to at yoursuperfans.com/course.