Chapter 03

Exercise

Find opportunities to give your audience quick wins and get them psyched to keep hearing from you.

Step 1

Audit all the places in your brand where your audience first hears from you. First, identify the different ways and places people hear from you after initiating their relationship with you—the first email they receive or the getting started page on your website is a good place to start.

Step 2

Ask, does what I share in this email or on this page provide the person with a quick win . . . or am I just hitting them with more information?

Step 3

Brainstorm ways you could transform the content of that page or email to give the person a small, quick win. And if that email or page already contains guidance on getting a quick win, how could you make that win more impactful or quicker to achieve (or both)?

Let’s Go Deeper

For more examples of how I use quick wins in my brand to create an initial wow moment for my fans—for inspiration (and literally just to copy them!)—check out chapter 3 in the Superfans Bonus Companion Course at yoursuperfans.com/course.