Chapter 04

Exercise

Collect stories of positive transformation from your audience.

Step 1

Gather at least five stories that show how what you teach or provide can help change people’s lives or businesses (or both!) for the better. Ask people to give you the before (what their life was like before they learned from you or worked with you), the after (what their life was like after doing so), and the what if (what life would be like if they hadn’t followed your advice).

Step 2

Incorporate these stories into the messages you share with your audience. Think of five specific ways you can share these stories, whether that’s in a blog article or in a podcast episode like I did with the Sams. If you want to see this in action even sooner (so you can achieve your own quick win), publish a detailed post on Facebook or Instagram highlighting one of these stories, and make sure you make it about them—not you.